No-code pipeline · Microsoft Advertising → PostgreSQL

Send data from Microsoft Advertising to PostgreSQL

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From Microsoft Advertising to PostgreSQL: managed, scheduled, no code.

Kondado replicates Microsoft Advertising data to PostgreSQL automatically on a configurable schedule, updating every 5 minutes, 15 minutes, hourly, or daily based on your business needs.

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Send Microsoft Advertising Data to PostgreSQL

How to send Microsoft Advertising data to PostgreSQL? Kondado provides a direct connection that automates the replication of your advertising metrics into your PostgreSQL database without writing code. You configure the data source once, select which pipelines to replicate, and define your update schedule from minutes to daily intervals. The platform handles the extraction and loading automatically, ensuring your database stays current with campaign performance data from Bing, MSN, and Microsoft partner networks.

Once your data arrives in PostgreSQL, you can combine Microsoft Advertising metrics with other business data to calculate true ROI, analyze cross-channel attribution, or feed cleansed information directly into your operational systems and business intelligence tools like Power BI or Looker Studio. This enables analysts to build sophisticated custom reports using familiar SQL queries while maintaining full control over their data infrastructure and storage costs.

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Available Microsoft Advertising Pipelines for PostgreSQL

The Relatório customizado pipeline gives you full control over which dimensions and metrics flow into your database, allowing you to replicate exactly the campaign data your team needs without unnecessary overhead. With this customizable data source, you can pull specific fields related to ad spend, impressions, clicks, and conversions into PostgreSQL tables optimized for your analytical queries. Analysts use this pipeline to build performance dashboards that track Bing Ads ROI alongside organic search metrics, or to automate budget pacing alerts by comparing daily spend against targets directly within their database environment. You can also combine these advertising metrics with sales data from CRM systems to calculate true customer acquisition costs and lifetime value across Microsoft advertising channels.

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Replicated to PostgreSQL

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

extractable fields

PostgreSQL

Destination

Pre-configured reports

Relatório customizado

Fully customizable report with dimensions and metrics defined by you

See all available data → Send Microsoft Advertising to PostgreSQL →

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How to send Microsoft Advertising data to PostgreSQL

Sync data automatically — no code, no manual exports.

Connect Microsoft Advertising

Authenticate your Microsoft Advertising account in Kondado by providing your API credentials through the secure data source configuration interface. Select the Relatório customizado pipeline to begin defining which advertising dimensions and metrics you want to replicate.

Configure PostgreSQL

Enter your PostgreSQL connection details including host, port, database name, and authentication credentials to establish the destination for your advertising data. Kondado automatically tests the connection and prepares the target schema for incoming Microsoft Advertising metrics.

Select Data and Schedule

Choose the specific fields from your custom report pipeline and set your preferred update frequency, ranging from every 5 minutes to daily updates. Activate the pipeline to begin automated replication of your Microsoft Advertising campaign data into PostgreSQL on your configured timetable.

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Send data from Microsoft Advertising to other destinations

Microsoft Advertising > Looker Studio

Microsoft Advertising > Power BI

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Microsoft Advertising > Amazon S3

Microsoft Advertising > BigQuery

Microsoft Advertising > Excel

Microsoft Advertising > Google Sheets

Microsoft Advertising > MySQL

Microsoft Advertising > PostgreSQL

Microsoft Advertising > Redshift

Microsoft Advertising > SQL Server

Choose a tool to visualize your Microsoft Advertising data

If the software you need is not listed, drop us a messagem. You can use almost every tool

Microsoft Advertising > Airtable

Microsoft Advertising > Alteryx

Microsoft Advertising > Amazon Quicksight

Microsoft Advertising > BIMachine

Microsoft Advertising > Cortex

Microsoft Advertising > Data Studio

Microsoft Advertising > Geckoboard

Microsoft Advertising > Grafana

Microsoft Advertising > IBM Cognos Analytics

Microsoft Advertising > Klipfolio

Microsoft Advertising > Looker Studio

Microsoft Advertising > Looker

Microsoft Advertising > Looqbox

Microsoft Advertising > Metabase

Microsoft Advertising > Microstrategy

Microsoft Advertising > Pentaho

Microsoft Advertising > Power BI

Microsoft Advertising > Qlik Cloud Analytics

Microsoft Advertising > Qlik Sense

Microsoft Advertising > Qlik

Microsoft Advertising > QlikView

Microsoft Advertising > Redash

Microsoft Advertising > Superset

Microsoft Advertising > Tableau

Microsoft Advertising > BI TOTVS

Microsoft Advertising > Zoho Analytics

Frequently Asked Questions (FAQ)

Answers about sending Microsoft Advertising data to PostgreSQL automatically

How does Kondado replicate Microsoft Advertising data to PostgreSQL? ▼

Kondado connects directly to the Microsoft Advertising API to extract your selected metrics and dimensions, then automatically loads this data into your PostgreSQL tables on your chosen schedule. The process requires no manual intervention after initial setup, with each update appending or refreshing data based on your configuration. You maintain full visibility into pipeline execution through the platform interface.

What specific Microsoft Advertising metrics can I replicate to PostgreSQL? ▼

Through the Relatório customizado pipeline, you can select from six available fields including dimensions like campaign names and metrics such as impressions, clicks, conversions, and spend data. This allows you to customize exactly which advertising performance indicators get stored in your database for analysis. You define these parameters during setup and can modify them as your reporting requirements evolve.

How often does Microsoft Advertising data update in PostgreSQL? ▼

Kondado updates your data on a configurable schedule that you set during pipeline creation, with options ranging from every 5 minutes to daily intervals depending on your business needs. This near-real-time capability ensures your PostgreSQL database reflects recent campaign performance without overwhelming your system with unnecessary API calls. You can adjust these frequencies anytime to balance data freshness with resource consumption.

Can I combine Microsoft Advertising data with other sources in PostgreSQL? ▼

Yes, once your advertising data resides in PostgreSQL, you can join it with information from CRM platforms, e-commerce systems, or other marketing channels using standard SQL joins. This enables comprehensive attribution modeling that connects ad spend to actual revenue outcomes across your entire business stack. Many users combine this with Microsoft Advertising data to create unified customer journey analytics.

What format does Microsoft Advertising data take in PostgreSQL tables? ▼

Kondado creates structured tables in PostgreSQL with column names corresponding to your selected Microsoft Advertising dimensions and metrics, using appropriate data types for numerical values, dates, and text fields. The schema reflects your custom report configuration, making it immediately queryable with standard SQL without additional transformation. Each pipeline run adds or updates rows based on your chosen synchronization method.

Do I need coding skills to set up the Microsoft Advertising to PostgreSQL connection? ▼

No coding is required to establish the connection or configure your data replication, as Kondado provides a visual interface for authenticating your Microsoft Advertising account and selecting data fields. The platform handles all API authentication, data type mapping, and schema creation automatically. Technical teams can focus on writing analytical queries rather than maintaining extraction scripts.

Can I send Microsoft Advertising data to PostgreSQL and Power BI simultaneously? ▼

Yes, you can configure multiple destinations for your Microsoft Advertising data, sending information to PostgreSQL for storage and simultaneously to Power BI or Looker Studio for visualization. This multi-destination approach ensures both your database and business intelligence tools stay synchronized with the same advertising metrics. Each destination maintains independent update schedules based on your specific requirements.

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