Ready-to-use and customizable reports for Microsoft Advertising

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Microsoft Advertising Reports and Dashboards

With Kondado, marketing teams can build comprehensive Microsoft Advertising reports that track campaign performance, ad spend, click-through rates, and conversion metrics across Bing, MSN, and other Microsoft partner networks. Business users can monitor budget pacing, keyword effectiveness, and audience segmentation without writing any code or managing complex pipelines. These reports help you quickly identify top-performing ads, spot underperforming campaigns, and reallocate budgets toward channels with the highest return on investment.

Operations teams can also combine Microsoft Advertising metrics with sales or CRM data to create unified views of the customer journey. Whether you need executive summaries or detailed performance breakdowns, Kondado turns raw advertising data into clear visual insights that drive faster decisions.

Kondado provides a direct integration that lets you replicate Microsoft Advertising data to Power BI, Looker Studio, or Google Sheets on a configurable schedule, enabling you to launch fully customized reports within minutes.

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How to analyze this chart

Step-by-step guide to extract insights from your dashboard

Choose a Report Template

Browse the available reporting frameworks and pick a template designed for campaign performance tracking, budget analysis, or audience segmentation.

Connect Microsoft Advertising Account

Add Microsoft Advertising as a data source, authenticate your account, and select the specific pipelines you want to replicate into your report.

Deploy and Customize Report

Publish your report to Power BI, Looker Studio, or Google Sheets, then adjust charts and filters to match your reporting workflow.

Frequently Asked Questions

Answers about dashboards and data visualization

Are there pre-built Microsoft Advertising report templates available? ▼

Kondado offers adaptable reporting frameworks for Microsoft Advertising that you can configure to your needs rather than fixed templates. You select a layout designed for paid media tracking and then personalize the charts, metrics, and date ranges to reflect your specific account structure.

What pipelines can I add to a Microsoft Advertising report? ▼

You can replicate pipelines for ad group statistics, keyword bids, impression share, conversion rates, and cost-per-click data. This lets you build focused views for spend analysis, A/B test results, or geographic segmentation without importing unnecessary fields.

How do I deploy a Microsoft Advertising report template to my BI tool? ▼

After choosing your layout, you connect your Microsoft Advertising account as a data source and map the desired pipelines to your destination. Kondado then loads the data into your chosen visualization tool, where your report populates and becomes ready for analysis.

Can I combine Microsoft Advertising data with other platforms in one report? ▼

Yes, you can replicate additional data sources into the same destination alongside your Microsoft Advertising pipelines. For instance, merging click data with ecommerce transaction records lets you measure how Bing ads directly contribute to product sales and inventory movement.

How often do Microsoft Advertising reports refresh automatically? ▼

You choose the update interval when setting up your pipeline, with options ranging from every 5 minutes to daily. Once active, Kondado automatically refreshes your reports on that timeline, so your marketing team works with current performance figures.

Can I change the layout after my Microsoft Advertising report is published? ▼

Yes, you can modify charts, add new pipelines, adjust filters, or switch visualization types at any time through your BI tool. Kondado continues to feed updated data in the background, so any structural changes you make reflect the most recent information.

Can I send Microsoft Advertising data to multiple BI tools at the same time? ▼

Yes, you can configure separate pipelines from the same Microsoft Advertising account to different destinations. This lets you maintain an executive Power BI report while running operational Google Sheets trackers, all fed from a single data source.