If you want to make the most of Pinterest to drive traffic, sales, and brand awareness, you need to go beyond simply creating ads.
The real advantage lies in tracking metrics, understanding audience behavior, and continuously optimizing your campaigns.
That’s exactly what Kondado’s Pinterest Ads data source enables: transforming raw data into insights that support better decisions.
This guide explains how the data source works, why it can strengthen your Pinterest Marketing strategy, and how you can get started with Kondado today. Let’s begin!
What the Pinterest Ads Data Source Is and Why It Matters
Pinterest is a place where people arrive with intent.
They come looking for ideas, trends, and products. This makes Pinterest Ads one of the most effective formats for brands that want to inspire and convert at the same time.
But creating campaigns is only the first step. Without clear data, you won’t know:
- which creatives deliver the most engagement
- how much you’re paying per result
- how traffic from the platform is evolving
- which campaigns truly generate sales
The Pinterest Ads data source solves exactly this by automating data collection and making it easy to visualize key metrics and track performance.
By using the Pinterest Ads data source to monitor your marketing data, you gain time, clarity, and efficiency in your strategy.
How the Pinterest Ads Data Source Works
In just a few minutes, you connect your Pinterest Business account to Kondado, and the entire flow is automated.
The data source collects and organizes essential metrics from campaigns, ad groups, creatives, and products, including:
- impressions and reach
- costs and CPC
- saves, engagement, and repins
- video metrics
- conversion events such as page visit, signup, add to cart, and checkout
- monetary value attributed to each action
With this structured data, you can easily identify bottlenecks and opportunities for growth.
Advantages of the Pinterest Ads Data Source
The Kondado data source offers several benefits:
1. You save hours of manual work
Forget exports, spreadsheets, and manual consolidation.
Each new piece of data is replicated automatically, reducing errors and freeing your team to focus on strategic analysis.
2. Complete performance visibility
You can track metrics like Pinterest Ads reach, branding, traffic, engagement, and conversion — all in a single panel.
This makes it easy to understand the real impact of your actions.
3. Insights that help improve your ads
With structured data, it becomes easier to identify:
- formats with the best cost–benefit ratio
- creatives that truly convert
- opportunities to increase or reduce spending
- performance differences by device, audience, or time of day
This level of visibility lets you interpret information that would otherwise take hours to collect manually.
Who the Pinterest Ads Data Source Is Ideal For
If your company works with Pinterest for Business, e-commerce, or visually driven marketing campaigns, this data source is practically essential.
It is especially useful for businesses in:
- fashion
- decor & lifestyle
- beauty
- gastronomy
- arts & crafts / DIY
- creative services
Or any business that needs to closely track conversions and sales coming from Pinterest.
Use Case: How an E-commerce Brand Used the Pinterest Ads Data Source
Imagine a home decor e-commerce store that invests in Pinterest Ads to attract inspiration-driven visitors.
The team struggled to understand which creatives drove high-quality traffic and which audiences delivered the best return.
After connecting Pinterest Ads to Kondado, the team began visualizing metrics directly in the platform, with data replicated daily.
Within days, they discovered that a specific set of pins generated significantly more site visits. They adjusted the budget accordingly and improved campaign ROI without increasing spend.
With consistently updated data, the team could make decisions more confidently — without rework and without relying on manual spreadsheets.
Essential Metrics to Monitor with the Data Source
Pinterest offers powerful metrics, and with the data source, you can access all of them easily.
Key categories include:
1. Visibility Metrics
- impressions, reach, frequency
2. Engagement Metrics
- clicks, saves, repins, total engagement
3. Efficiency Metrics
- CPC, CPM, CTR, cost per outbound click
4. Conversion Metrics
- page visit, signup, add to cart, checkout, purchase
5. Value Metrics
- monetary attribution per event to help you understand ROI
All of this is combined automatically — no manual data cleaning required.
How to Advertise Smartly on Pinterest Using the Data Source
Knowing how to advertise on Pinterest is not enough. You must also improve continuously.
Here’s a practical step-by-step guide:
- Define clear objectives.
- Whether your goal is traffic, awareness, or conversions, the right objective will shape your analysis.
- Connect Pinterest Ads to Kondado.
- The replication flow begins automatically.
- Analyze your dashboards.
- Use the metrics to understand what works and what needs optimization.
- Adjust creatives, audiences, and budget.
- Let data guide your decisions.
- Track results consistently.
- Continuous monitoring helps you adapt and improve over time.
Try It Free for 14 Days and See the Value in Practice
The best way to understand the impact of the Pinterest Ads data source is by trying it.
During the free trial, you can:
- connect your Pinterest Business account
- access ready-made dashboards
- explore complete metric sets
- test combinations with other data sources
All without commitment — just results. Start your free trial now and discover how to turn data into decisions!
How to Get Started
- Visit app.kondado.com.br/signup
- Connect your Pinterest Business account
- Authenticate the connection
Done! You can now start benefiting from Kondado’s Pinterest Ads data source.
Learn More
- Data source page: kondado.io/en/sources/pinterest-ads.html
- Technical documentation: Pinterest Ads Wiki
FAQ — Pinterest Ads Data Source at Kondado
1. Do I need to know how to code to use the Pinterest Ads data source?
No. Just connect your Pinterest Business account and choose your destination for the data.
2. Which metrics does the Pinterest Ads data source replicate?
All key metrics from campaigns, ad groups, creatives, and products — replicated daily.
3. Can I combine Pinterest Ads data with other platforms?
Yes. You can combine Pinterest Ads data with CRM, GA4, RD Station, TikTok Ads, and other data sources, as long as their accounts are synchronized with Kondado.
4. After creating the data source, how long until it’s ready to use?
Just a few minutes. If your dataset is large, it may take a bit longer — but you’ll receive a notification as soon as everything is ready.