X Ads (Twitter Ads) has become one of the most strategic paid media channels for companies looking to scale brand awareness, generate leads, and drive conversions.
With advanced targeting options and multiple ad formats, the platform enables advertisers to reach highly qualified audiences at every stage of the funnel.
However, despite its robustness, extracting, organizing, and analyzing X Ads data at scale can be challenging, especially for data-driven marketing teams that rely on accurate, historical, and standardized data to make better decisions.
That’s where automating and replicating X Ads data becomes critical.
Why automate and replicate X Ads data?
Analyzing campaigns directly in the X Ads interface often leads to operational and analytical bottlenecks, such as:
- Manual spreadsheet exports
- Lack of standardization across media channels
- Difficulty combining paid media data with CRM, sales, or product data
- Limited historical and segmented analysis
By replicating X Ads data through automated pipelines, teams gain analytical scale, reduce manual effort, and ensure consistent, reliable processes without data gaps.
The X Ads data source by Kondado was designed to solve exactly these challenges—and unlock much deeper insights.
Kondado’s X Ads data source: what it is and how it works
The X Ads data source by Kondado allows you to automatically replicate data from your X Ads account into the platform, with full control over:
- Data granularity
- Metrics and dimensions
- Advanced segmentations
- Historical data
This allows you to move from high-level performance views to deep, detailed analysis—without relying on manual exports or fragmented tools.
Key benefits of using the X Ads data source
With Kondado’s X Ads data source, you can:
- Track the most important performance metrics in one place
- Analyze results by campaign, line item, and tweet
- Move seamlessly from overview to granular insights
- Apply advanced segmentations for deeper analysis
- Use more consistent data for attribution modeling
All of this with analysis-ready data, eliminating the need for repetitive spreadsheet exports.
What X Ads metrics are available in Kondado?
Using Kondado’s X Ads data source, you can monitor a comprehensive set of delivery, engagement, cost, and conversion metrics, including:
Delivery metrics
- Impressions
- Qualified impressions
- Reach (derived)
Engagement metrics
- Clicks
- Engagements
- Engagement rate
- Video views
Cost metrics
- Spend
- CPM, CPC, and CPA
- Cost per view, engagement, and conversion
Conversions and attribution models in X Ads
Beyond delivery and engagement, the X Ads data source by Kondado supports multiple conversion types and attribution models, enabling more accurate media analysis.
You can track:
- Direct conversions
- Assisted conversions
- Post-engagement conversions
- Post-view conversions
These models help reveal the true impact of X Ads campaigns across the funnel, even when conversions don’t happen on the first click.
Supported conversion events include:
- Site visits
- Sign-ups
- Purchases
- App downloads
- Custom conversions
Example use case: X Ads data in practice
Imagine a B2C company running X Ads campaigns to generate leads.
Before Kondado
- Manual reporting processes
- Isolated performance metrics
- Difficulty identifying which tweets generated qualified leads
After replicating data with Kondado
- Analysis by tweet, audience, and device
- Ability to combine paid media data with CRM data
- Clear visibility into which campaigns drive higher conversion rates
Result: lower CAC, higher ROI, and decisions based on accurate, unified data.
What you can do with X Ads data in Kondado
Cross-platform combinations
Combine X Ads data with other data sources, such as:
These combinations provide a 360-degree view of your paid media strategy.
Data visualizations
Send your replicated data to tools like:
- Looker Studio
- Power BI
- Grafana, and destinations like BigQuery and Google Sheets
This makes performance monitoring clearer, faster, and more accessible.
How to create the X Ads data source in Kondado
- Go to app.kondado.com.br
- Click Create +
- Select Data Source → X Ads
- Authenticate your account
Within minutes, your data will be available for analysis. Start now—connect your X Ads account to Kondado and explore campaign, audience, and creative data with a 14-day free trial.
FAQ – X Ads data source
Does the data source work with older X Ads accounts?
Yes. Data is available starting from July 14, 2015.
Can I segment data by device and audience?
Yes. The data source supports multiple advanced segmentations.
Do I need technical knowledge to use Kondado?
No. The setup process is simple and fully guided.
Can I combine X Ads with other channels?
Yes. Kondado allows combinations across multiple data sources.
Run X (Twitter) Ads campaigns and centralize the data with Kondado
Create your campaign in X Ads and replicate the performance data into your analytics destination for unified reporting.
Set up your X Ads account
Create or log into an X Ads account, add billing details and choose the country/currency for your campaigns.
Create a new campaign
In X Ads, click 'Create campaign', choose the objective (reach, engagement, conversions, etc.) and define the budget and schedule.
Configure ad groups and creatives
Define audience targeting, placements and bid strategy for each ad group, then upload or compose the ads (text, images, video).
Launch and monitor
Submit the campaign for review and monitor delivery in the X Ads dashboard once it goes live.
Centralize the data with Kondado
Connect X (Twitter) Ads as a source in Kondado and load the campaign, ad group and ad performance data into your destination of choice — spreadsheets, BI tools or a data warehouse — for unified reporting alongside other channels.
