Funnel.io is a marketing data hub used by agencies, in-house marketing teams, and analytics groups to centralize ad, social, and CRM data into BI tools or warehouses. After Funnel.io discontinued its free tier in late 2025 and introduced a Starter plan starting at $200-$400/month plus usage-based "Flexpoints" in early 2026, many teams have started looking for alternatives with simpler pricing, broader source coverage, or workflows that go beyond marketing data.
This guide compares 5 Funnel.io alternatives in 2026: Kondado, Supermetrics, Windsor.ai, PorterMetrics, and Power My Analytics. For each, you will see what it does, who it fits, where it differs from Funnel.io, and how its pricing model compares.
What you will learn
- What Funnel.io does and where its limits show up in 2026
- Why marketing teams, agencies, e-commerce operators, and mid-market companies look for alternatives
- The 5 best Funnel.io alternatives and how each one is positioned
- How Kondado fits teams that need marketing plus ERP and e-commerce data in one platform
- Frequently asked questions about switching off Funnel.io
What is Funnel.io and who uses it
Funnel.io is a marketing data platform that connects to 500+ marketing data sources (Google Ads, Meta Ads, TikTok Ads, GA4, LinkedIn Ads, HubSpot, Salesforce, and more) and lets teams normalize, transform, and send that data to reporting tools like Looker Studio, Power BI, Tableau, Google Sheets, or to a data warehouse such as BigQuery or Redshift.
The typical Funnel.io customer is:
- A marketing agency managing dozens of advertising accounts across clients
- An in-house marketing team that wants a single source of truth for paid and organic channels
- A data team building marketing-specific pipelines into a warehouse
- A mid-market or enterprise brand with high data volume and a budget for marketing analytics
Funnel.io is strong in marketing-only workflows. It does not replicate ERP data, accounting data, e-commerce backend data, customer support data, or operational data, categories that marketing-only tools tend to ignore but that matter heavily for e-commerce brands, retailers, agencies serving SMB clients, and finance-aware marketing teams.
Why teams look for alternatives to Funnel.io in 2026
Five reasons keep showing up in user reviews and comparison searches this year:
- Pricing changes and Flexpoints unpredictability. Funnel.io retired its free plan in December 2025 and introduced a Starter plan at $400/month (later revised to $200/month) plus Flexpoints that scale with the number of data sources, destinations, and data volume. A basic setup with two data sources and one destination already consumes most of the Starter Flexpoint allowance.
- Marketing-only scope. Funnel.io does not replicate ERP, accounting, or e-commerce backend data. Brands that sell physical products, run their own checkout, or need invoice and order data cannot consolidate everything in one place.
- No native reporting layer. Funnel.io is a pipeline plus modeling layer, but you still need a separate BI tool (Looker Studio, Power BI, Tableau) to build the actual report. That means two licenses, two vendors, and two learning curves.
- Limited language and currency support. Funnel.io operates primarily in English with USD and EUR billing. Teams in LATAM, Iberia, and other non-English markets need a platform that supports their language for support and onboarding, and accepts local billing arrangements.
- Onboarding complexity for SMBs. Funnel.io is designed around the workflow of a data team. SMBs and small agencies often want pre-built report templates and a faster time-to-value than a flexible marketing data warehouse can offer.
If any of these line up with your situation, the alternatives below are worth comparing.
The 5 best Funnel.io alternatives in 2026
Each option below targets a slightly different profile. Read the "Who it fits" line first to find the closest match.
1. Kondado: Marketing plus ERP and e-commerce data in one pipeline
Kondado is a no-code data pipeline platform that replicates data from 80+ data sources into reports, spreadsheets, or databases. Unlike Funnel.io, which focuses on marketing data only, Kondado covers paid media, organic social, web analytics, CRM, e-commerce platforms, and ERP and accounting systems in a single platform.
What Kondado offers:
- 80+ data sources across marketing, e-commerce, ERP, accounting, CRM, and customer support
- Ready-to-use report templates available during the 14-day free trial: Power BI, Looker Studio, and spreadsheet versions for the most common use cases
- Replication into Power BI, Looker Studio, Tableau, Metabase, Qlik Sense, Google Sheets, Excel, BigQuery, PostgreSQL, MySQL, SQL Server, Redshift, and S3
- Replication frequency you choose: hourly, daily, or custom schedules
- Support in English and Portuguese via chat, with bilingual documentation
- 14-day free trial with no credit card required, 10 million records, and 30 pipelines included
- Plans start at $19/month after the trial; billing in USD or BRL, with optional Pix, boleto, and local invoicing for customers who request it
Who it fits: SMBs, agencies, e-commerce brands, teams that run on ERP systems (Omie, Bling!, Tiny ERP, Olist Tiny, Conta Azul), and mid-to-large companies that want one platform for marketing, sales, finance, and operational data, instead of one tool for marketing and another for everything else.
Where Kondado differs from Funnel.io: Kondado covers ERP, accounting, e-commerce backend, and customer support data that Funnel.io does not touch. It also includes ready-to-use report templates so SMBs and agencies can ship reports the same week they sign up, without first standing up a BI workflow. Funnel.io's Starter plan begins at $200-$400/month with usage-based Flexpoints; Kondado's plans begin at $19/month after a 14-day free trial.
2. Supermetrics: Marketing data into spreadsheets and BI tools
Supermetrics is a marketing data pipeline tool with 150+ marketing data sources and a heavy focus on getting that data into Google Sheets, Excel, Looker Studio, Power BI, and a handful of warehouses. It is the closest direct alternative to Funnel.io for marketing-only workflows, and one of the most established names in the category.
Who it fits: Marketing agencies and in-house teams that already live inside Google Sheets, Looker Studio, or Power BI and want a per-tool subscription to pipe ad data into them. Pricing is per destination and per data source, so cost can climb as you add platforms or clients.
Where it differs from Funnel.io: Supermetrics is more spreadsheet-and-BI-tool-first, while Funnel.io leans toward warehouse and modeling. Supermetrics has a wider catalog of templates for common reporting workflows. It is similar to Funnel.io in scope: marketing data only, no ERP or accounting sources.
3. Windsor.ai: Lower-cost marketing data pipelines
Windsor.ai positions itself as an affordable marketing data pipeline platform with 60+ data sources and a flat monthly pricing structure that starts well below Funnel.io's Starter tier. It supports 28+ destinations including BI tools, spreadsheets, and warehouses.
Who it fits: SMBs, performance marketing teams, and agencies that want a low entry price and predictable monthly cost for piping marketing data into the BI tool they already use. Best fit when the use case is purely marketing reporting and the team does not need ERP or e-commerce backend data.
Where it differs from Funnel.io: Windsor.ai is more aggressive on price and simpler in scope. It does not offer the marketing modeling and measurement features (marketing mix modeling, attribution) that Funnel.io has been building. It is purely a pipe-and-deliver tool, which keeps the cost down but limits the analytics depth.
4. PorterMetrics: Marketing data templates for Looker Studio
PorterMetrics is a marketing data tool focused almost entirely on Looker Studio. It offers a large catalog of pre-built report templates and connects to roughly 20 marketing data sources. PorterMetrics is one of the few marketing data tools with documentation and support in English, Spanish, and Portuguese.
Who it fits: Small agencies and freelancers who report to clients in Looker Studio and want a template-heavy tool with a low entry price. Multilingual teams working across English, Spanish, and Portuguese will find a smoother onboarding than with English-only competitors.
Where it differs from Funnel.io: PorterMetrics is much narrower. It is Looker Studio-first, has fewer data sources, no warehouse destinations, and no ERP coverage. It is a reporting accelerator, not a marketing data platform. Teams that outgrow it usually move to a more capable pipeline like Kondado or Funnel.io.
5. Power My Analytics: Affordable marketing data pipelines
Power My Analytics offers marketing data pipelines into BI tools, spreadsheets, and warehouses at a fraction of Funnel.io's price. It supports 40+ marketing data sources and includes warehouse destinations on most plans.
Who it fits: Teams that want Supermetrics-style functionality at a lower price point, especially agencies and SMBs running paid media reports. Setup is straightforward and pricing is per data source.
Where it differs from Funnel.io: Power My Analytics is positioned as a budget alternative in the marketing data category. It does not include the marketing measurement and modeling capabilities that Funnel.io offers, and it does not cover ERP or e-commerce backend data. It works well when the goal is reliable marketing data pipes at the lowest possible cost.
How the 5 Funnel.io alternatives compare
A quick way to position the five tools side by side:
By data source coverage:
- Kondado: 80+ data sources across marketing, e-commerce, ERP, accounting, CRM, and support
- Supermetrics: 150+ marketing data sources, no ERP or accounting
- Windsor.ai: 60+ marketing data sources, no ERP or accounting
- PorterMetrics: ~20 marketing data sources focused on Looker Studio
- Power My Analytics: 40+ marketing data sources
By destination type:
- Kondado: Power BI, Looker Studio, Tableau, Metabase, Qlik Sense, Google Sheets, Excel, BigQuery, PostgreSQL, MySQL, SQL Server, Redshift, S3
- Supermetrics: Google Sheets, Excel, Looker Studio, Power BI, BigQuery, Snowflake, Redshift
- Windsor.ai: Looker Studio, Power BI, Tableau, Google Sheets, BigQuery, Snowflake
- PorterMetrics: Looker Studio (primary)
- Power My Analytics: Looker Studio, Power BI, Sheets, BigQuery, Snowflake
By pricing model:
- Kondado: 14-day free trial (10M records, 30 pipelines, no credit card), then plans from $19/month in USD or BRL, with options for Pix, boleto, and local invoicing for customers who request them
- Supermetrics: Per-destination subscription, scales with data sources and accounts
- Windsor.ai: Flat monthly pricing, scales with number of data sources
- PorterMetrics: Low entry price, per-data-source pricing
- Power My Analytics: Low entry price, per-data-source pricing
By language and support coverage:
- Kondado: Support in English and Portuguese via chat, bilingual documentation
- Supermetrics: English support, English documentation
- Windsor.ai: English support and documentation
- PorterMetrics: English, Spanish, and Portuguese documentation and support
- Power My Analytics: English support and documentation
By scope (marketing-only vs full data platform):
- Kondado: Full data platform: marketing, e-commerce, ERP, accounting, CRM, support
- Supermetrics: Marketing data only
- Windsor.ai: Marketing data only
- PorterMetrics: Marketing data only, Looker Studio focus
- Power My Analytics: Marketing data only
When Kondado is the best Funnel.io alternative
Kondado fits more of the situations that drive Funnel.io users to evaluate alternatives, because it covers a wider scope at a transparent price. Kondado is a strong fit when:
- You sell physical products or run an e-commerce operation. Kondado replicates Shopify, VTEX, Mercado Libre, Nuvemshop (Tiendanube), Loja Integrada, Tray, Wake Commerce, VNDA, and other e-commerce platforms alongside paid media and CRM data. Funnel.io does not.
- You run on an ERP or accounting system. Kondado replicates data from Omie, Bling!, Tiny ERP, Olist Tiny, Conta Azul, Granatum, Pagar.me, Superlogica, and Fatura Simples, so finance and operations data lives in the same reports as marketing data. Funnel.io has no ERP or accounting coverage.
- You want pre-built report templates. Kondado includes ready-to-use report templates during the 14-day free trial, so SMBs and agencies can ship reports in days instead of weeks.
- You need bilingual support. Kondado offers chat support in English and Portuguese, useful for teams operating in LATAM, Iberia, or working with bilingual marketing teams.
- You want predictable starting pricing in USD or BRL. Kondado plans begin at $19/month after a 14-day free trial that includes 10 million records and 30 pipelines with no credit card. Billing supports invoicing, Pix, and boleto for customers who request them.
- You serve SMB, mid-market, e-commerce, agency, ERP-driven, and larger company workflows. Kondado is built to handle the full range, not a single segment.
If your work is purely paid media reporting and you already have a BI workflow you like, Supermetrics or Windsor.ai may also fit. If you want a single platform that covers marketing alongside finance, e-commerce, and operations, Kondado is the broader option.
How Kondado works in practice
Getting started with Kondado follows the same pattern across all 80+ data sources:
- Create your Kondado account. Sign up for free with no credit card, log in, and start the 14-day trial with 10 million records and 30 pipelines included
- Choose your data sources. Connect Google Ads, Meta Ads, Shopify, your ERP, your accounting tool, or any of the other 80+ supported sources
- Choose a destination. Power BI, Looker Studio, Tableau, Metabase, Qlik Sense, Google Sheets, Excel, BigQuery, PostgreSQL, MySQL, SQL Server, Redshift, or S3
- Set the replication frequency you want. Hourly, daily, or a custom schedule
- Use a pre-built report template or build your own. Kondado includes ready-to-use templates for the most common marketing, e-commerce, and finance use cases
- Monitor and adjust. Savepoints, replication windows, and field-level controls let you keep row consumption predictable
The platform is no-code throughout. A marketing manager, agency lead, or finance analyst can run the entire workflow without engineering help.
Frequently Asked Questions
What is the cheapest Funnel.io alternative in 2026?
Among the five tools compared in this article, PorterMetrics and Power My Analytics typically have the lowest entry prices, both starting well below Funnel.io's Starter plan. Windsor.ai is the next tier up with flat monthly pricing. Kondado plans begin at $19/month after a 14-day free trial and bundle report templates that other low-cost tools do not include. Supermetrics is generally priced above the budget tools but below Funnel.io's Business plan. The "cheapest" answer depends on how many data sources, destinations, and accounts you need.
Which Funnel.io alternative covers marketing plus ERP data?
Kondado is the only platform among the five compared here that covers marketing, e-commerce, ERP, accounting, CRM, and customer support data in a single pipeline. Supermetrics, Windsor.ai, PorterMetrics, and Power My Analytics are marketing-data-only platforms. Funnel.io itself is also marketing-data-only.
Can I use a Funnel.io alternative with Power BI and Looker Studio?
Yes. Kondado, Supermetrics, Windsor.ai, and Power My Analytics all support Power BI and Looker Studio as destinations. PorterMetrics is Looker Studio-focused and does not currently target Power BI. If your team uses Power BI, the four other options are stronger candidates.
Does Funnel.io have a free plan in 2026?
No. Funnel.io discontinued its free plan in December 2025. Its current entry plan is the Starter at $200-$400/month plus Flexpoints that scale with usage. Several alternatives, including Kondado, offer free trials so teams can evaluate the product and ship the first report before committing to a paid plan. Kondado's trial includes 14 days, 10 million records, and 30 pipelines with no credit card.
What about Fivetran, Airbyte, or Stitch as Funnel.io alternatives?
Fivetran, Airbyte, and Stitch are general-purpose ETL platforms aimed at data engineering teams loading data into a warehouse. They can replicate marketing data sources, but they do not include the marketing-specific modeling, normalization, and report templates that Funnel.io users typically need. They are usually a fit for data teams with a dedicated warehouse strategy, not for marketing teams that need a faster path to reports. Among marketing-friendly platforms, Kondado, Supermetrics, Windsor.ai, PorterMetrics, and Power My Analytics are the closer matches.
Is there a Funnel.io alternative with multilingual support?
Yes. Kondado offers support in English and Portuguese via chat, and PorterMetrics offers documentation and support in English, Spanish, and Portuguese. Funnel.io and the other alternatives operate primarily in English. Multilingual support matters for teams in LATAM, Iberia, and other markets where the marketing or finance team does not work in English by default.
Conclusion
Funnel.io is a capable marketing data hub, but the 2026 pricing model and its marketing-only scope leave several teams looking for alternatives. The right pick depends on what you actually need:
- Kondado if you want one platform for marketing, e-commerce, ERP, accounting, and CRM data, plus pre-built report templates and a starting price of $19/month
- Supermetrics for marketing-only reporting into Sheets, Excel, Looker Studio, or Power BI
- Windsor.ai for low-cost, flat-priced marketing data pipelines
- PorterMetrics for Looker Studio reports with multilingual support
- Power My Analytics for budget-friendly marketing data pipes
If you are evaluating Funnel.io alternatives because you need more than just marketing data, or because the Flexpoints model is hard to forecast, start a free Kondado trial (14 days, 10 million records, 30 pipelines, no credit card) and replicate your first data source into Power BI, Looker Studio, or your warehouse the same day.
