Understanding which content resonates most with your audience and tracking your Instagram’s growth is key to refining your strategy. With our Instagram report in Looker Studio, you can easily visualize key metrics, monitor follower trends, and identify which posts generate the most engagement.
In this guide, we’ll walk you through how to set up and customize your Instagram report in Looker Studio to match your needs!
Step-by-step guide to get started:
2️ - Select your report: Choose the ideal template, and within minutes, Kondado will process your data, generating a structured link where you can access all your Instagram insights.
Report Features
Our report is divided into two main sections:
Overview Page
Provides a high-level summary of key Instagram metrics such as total followers, Reels plays, shares, and saves. You can also track follower growth over the past 30 days, analyze audience engagement trends, and gain monthly insights into reach expansion and follower increases. This helps you compare data, identify patterns, and refine your content strategy effectively.
Posts Page
Offers a detailed breakdown of post performance, including likes and saves, allowing you to identify trends and determine which content resonates most with your audience.
Key Instagram Metrics
To effectively measure your Instagram performance, tracking key metrics is essential. These indicators help assess the impact of your posts and how your audience interacts with your content. Here are some of the most important ones:
- Reach: Measures the number of unique users who have seen your content, regardless of whether they interacted with it. This is crucial for assessing how well your content is reaching new audiences and the overall effectiveness of your distribution strategy.
- Shares: Tracks how many times your post was shared by users, whether via direct message or reposted on Stories. A high share count indicates strong content virality and audience interest.
- Hashtags: Helps identify which hashtags are driving more visibility to your posts. Optimizing hashtag use can improve reach and attract a more targeted audience.
- Impressions: Counts the total number of times your post was displayed on users’ screens. Unlike reach, this metric includes multiple views from the same user, making it useful for evaluating content repetition in users’ feeds.
- Saved Posts: Tracks how many times your posts were saved by users to revisit later. A high number of saves often indicates valuable and relevant content.
- Engagement Rate: Reflects how actively users interact with your posts, factoring in likes, comments, saves, and shares relative to your follower count or reach. A higher engagement rate signals more compelling and relevant content.
Report Metrics
In our report, you’ll find essential metrics presented in interactive charts and tables, including:
New Followers Last 30 Days Chart – Displays daily fluctuations in new followers based on integrated data.
Outreach Funnel Chart – Shows the total volume of Impressions, Reach, and New Followers over the selected period.
Media product type Filter – Allows you to filter data by content type, selecting between Feed, Reels, or Stories.
Performance Table – Identifies which traffic sources generate the most visits, helping you analyze session volume and refine your strategy.
