With over 2 billion active users, Instagram is one of the most powerful platforms for brands, influencers, and businesses of all sizes. But getting real results requires more than just likes, it takes strategic analysis of your data to understand what’s working, spot growth opportunities, and track campaign performance.
In this article, you'll discover which metrics matter most and explore different ways to build your Instagram report, whether manually or with the help of automation tools like Kondado.
Must-have metrics for your report
We've selected a set of essential metrics to help you fully understand how your Instagram profile is performing:
1. General Insights
Start your report with an overview of key metrics such as followers, likes, shares, saves, and Reels plays.
2. New Followers Last 30 days Chart
A line chart that shows the follower growth over time, based on data automatically pulled from the integration. It's useful for spotting trends, growth spikes or drops that deserve attention.
Image of Kondado's Instagram Report in Power BI
3. Outreach Funnel Chart
Visualize your reach journey — from impressions to profile reach to new followers. Great for analyzing how well your content converts exposure into growth.
Image of Kondado's Instagram Report in Looker Studio
4. Reach x New Followers Chart
Compare how many people you reached versus how many started following you during the same time period. This reveals whether your content is not just being seen — but actually converting.
Image of Kondado's Instagram Report in Looker Studio
5. Hashtag Trends Word Cloud Chart
Highlights the hashtags from your most-liked posts, helping you identify trends and the most relevant topics on your profile.
Image of Kondado's Instagram Report in Power BI
6. Performance Table
A detailed view of your posts along with their respective metrics (likes, comments, saves, reach, impressions, etc.). This table is great for comparing the performance of different content formats and topics.
It also helps identify which traffic sources bring the most visits based on session volume, allowing you to fine-tune your audience acquisition strategies.
Image of Kondado's Instagram Report in Power BI
How to build your Instagram report
You can build your report in three ways, depending on your goals and tools available:
1. Manually
Export data from Instagram (via Meta Business Suite or Insights) and manually organize it in spreadsheets or presentations. It's a good option for one-off reports, but it can be time-consuming and limited in flexibility.
2. Using Kondado
With Kondado, you can automate your Instagram report by connecting your account and sending the data to:
- Spreadsheets in Excel or Google Sheets
- BI tools like Looker Studio and Power BI
- Databases such as MySQL and Redshift
This way, you can build customized reports without any coding, with automatic updates and interactive visualizations.
3. Using Kondado’s ready-to-use templates
If you're looking for convenience, Kondado offers ready-to-use, customizable Instagram report templates with all key metrics already set up. Just connect your data and you're all set: a complete report in just a few minutes.
Track your Instagram with Kondado’s smart automation
Conclusion
Creating a well-structured Instagram report is essential for anyone looking to grow on the platform with strategy and consistency. By focusing on the right metrics and automating your data collection with tools like Kondado, you gain time, clarity, and decision-making power.
Build an Instagram Report
Pick the metrics that matter for Instagram and assemble them in a spreadsheet or BI tool, with Kondado loading the data automatically.
Define your core metrics
List the metrics that drive your decisions: followers, likes, shares, saves, Reels plays, new followers in the last 30 days, an outreach funnel, reach vs. new followers, hashtag trends, and a per-post performance table.
Choose how to source the data
Decide between manual CSV exports from Instagram Insights or automated pipelines via Kondado, which loads Instagram data into spreadsheets, BI tools, or databases on a schedule you choose.
Pick the right destination
Send the data to Google Sheets or Excel for spreadsheet reporting, to Looker Studio or Power BI for dashboards, or to MySQL / Redshift for deeper modelling.
Assemble visuals and filters
Build line charts for follower growth, funnels for reach → followers, word clouds for hashtags, and a sortable table with per-post metrics. Add filters by post type and date range.
Use a ready-made template to skip setup
Skip the build by starting from Kondado's Instagram report templates for Looker Studio or Power BI and connect your Instagram account.
