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Amazon Ads Report Templates and Dashboards

For Amazon Ads, you can create campaign performance reports, keyword and search term reports, and portfolio-level reports for Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, and Amazon DSP. Marketing and operations teams use these reports to review impressions, clicks, cost, attributed sales, ACOS, and ROAS by account, campaign, ad group, ad, keyword, and search term. You can shape each report around the decisions your team makes, from daily budget checks to weekly performance reviews.

Kondado connects to Amazon Ads as a data source and lets you replicate advertising data through pipelines to Power BI, Looker Studio, or Google Sheets. You can build custom report templates and reports for Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, and Amazon DSP, with metrics such as impressions, clicks, cost, attributed sales, ACOS, and ROAS by account, campaign, ad group, ad, keyword, and search term. Updates run on a schedule you set, from every 5 minutes to daily.

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How to analyze this chart

Step-by-step guide to extract insights from your dashboard

Choose a report template

Start with a custom report template for Amazon Ads or select a blank report layout that matches your review goals. Pick the campaign types, metrics, and dimensions you want to include, such as Sponsored Products, keywords, ACOS, and ROAS.

Connect your Amazon Ads account

Add Amazon Ads as a data source in Kondado and connect the account you want to report on. Then choose the pipelines for profiles, portfolios, campaigns, keywords, targets, and performance data that your template needs.

Deploy and customize your report

Send the selected data to Power BI, Looker Studio, or Google Sheets and open your report template. Adjust filters, date ranges, and visuals, then share the finished report with your team.

Frequently Asked Questions

Answers about dashboards and data visualization

Are there pre-built Amazon Ads report templates in Kondado? ▼

At the moment, Amazon Ads does not have a library of pre-built report templates in Kondado. You can create a custom report template and save it for reuse, or start from a blank report in Power BI, Looker Studio, or Google Sheets. This gives you control over the metrics, dimensions, and layout your team needs.

Can I customize an Amazon Ads report after I build it? ▼

Yes. You can add or remove fields such as ad group, keyword, search term, portfolio, and campaign, and you can change chart types to match the review. You can also create separate views for Sponsored Brands, Sponsored Display, and Amazon DSP so each team sees the level of detail it needs. Saved versions of a report template make it easy to reuse the same layout for future reporting cycles.

Which visualization tools can I use with Amazon Ads data from Kondado? ▼

You can send Amazon Ads data through Kondado pipelines to Power BI, Looker Studio, and Google Sheets. Each tool supports different report styles: Power BI for detailed operational reports, Looker Studio for shareable marketing views, and Google Sheets for lightweight planning and analysis. You choose the tool that matches how your team already reviews advertising performance.

How often can Amazon Ads reports update? ▼

You set the update frequency when you configure the Amazon Ads pipeline in Kondado. Options include every 5 minutes, every 15 minutes, hourly, daily, and other schedules that fit your reporting rhythm. The report then refreshes on that schedule, so your team can review updated campaign performance without rebuilding the report.

How do I deploy an Amazon Ads report template to my team? ▼

After you connect Amazon Ads and choose a report template, you publish the report in your visualization tool and share it with the right viewers. In Power BI, Looker Studio, or Google Sheets, you can organize pages by campaign type and add filters for accounts or date ranges. You can also duplicate the template for separate teams, such as Sponsored Products and Amazon DSP.

Can I combine Amazon Ads data with other data sources in one report? ▼

Yes. You can use Kondado pipelines to bring Amazon Ads data together with other data sources in the same visualization project. For example, you can compare advertising spend with sales or inventory data from another source, or add marketplace performance to a campaign overview. You build the combined view in Power BI, Looker Studio, or Google Sheets using the fields and relationships your analysis needs.