How does Kondado replicate X Ads data to Excel?

Kondado uses the X Ads API to extract your campaign metrics and loads them directly into Excel workbooks stored in your Microsoft 365 cloud environment. The platform creates automated pipelines that run on your chosen schedule, pushing fresh data without requiring manual CSV exports or copy-paste operations.

What specific X Ads metrics are available in the Campaigns pipeline?

The Campaigns pipeline includes 276 data fields covering clicks, impressions, cost, engagement rates, and demographic segmentations by age and location. You can analyze performance by campaign, ad group, or individual tweet level directly within your Excel formulas and pivot tables.

How frequently can I schedule X Ads data updates in Excel?

You configure the replication schedule based on your reporting needs, choosing intervals from every 5 minutes for near-real-time monitoring to daily updates for periodic reporting. Each automated run pulls the latest available data from your X Ads account and appends or updates records in your Excel workbook.

Can I merge X Ads data with other advertising platforms in the same Excel file?

Yes, Kondado enables you to replicate data from multiple sources including X Ads , Facebook Ads, LinkedIn Campaign Manager, and Google Ads into the same Excel environment. You can also send this consolidated data to Google Sheets , Power BI , or BigQuery for additional analysis workflows.

What format does X Ads data take when it arrives in Excel?

Data arrives as structured rows and columns that you can manipulate using standard Excel functions, with each campaign, ad, or metric type organized into separate worksheets or consolidated datasets. You can apply custom formatting, create calculated fields, and build charts that reference the replicated data just like any other spreadsheet content.

Can I send X Ads data to Excel and business intelligence tools at the same time?

Yes, Kondado supports multi-destination replication, allowing you to send the same X Ads datasets to Excel while simultaneously loading them into Power BI , Looker Studio , or BigQuery . This ensures your team can analyze data in Excel while data scientists work with the same information in cloud warehouses.

Send data from X Ads to Excel

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Send X Ads Data to Excel Automatically

Connecting X Ads to Excel enables marketing teams and agency analysts to analyze campaign performance using familiar spreadsheet formulas and visualization tools. Kondado provides a direct connection that replicates your advertising metrics from X (formerly Twitter) directly into Excel workbooks on a schedule you configure, eliminating manual data exports. You select which data points to extract from your X Ads account, set the update frequency to match your reporting needs, and let the automated pipelines handle the data transfer while you focus on optimization strategies.

Kondado is a data integration platform that connects X Ads to Excel, enabling users to replicate campaign metrics including clicks, impressions, cost, and demographic segmentations by age and location into spreadsheet format on a configurable schedule ranging from every 5 minutes to daily.

Once your X Ads data lands in Excel, you can build custom performance dashboards, calculate ROAS using native formulas, and share insights with stakeholders through cloud-based collaboration features. The automated replication ensures your spreadsheets always reflect the latest campaign statistics without requiring manual CSV downloads or copy-paste workflows.

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Available X Ads Pipelines for Excel

The Campaigns pipeline delivers comprehensive advertising metrics directly into your Excel environment, bringing 276 data fields that cover every aspect of your X Ads performance. You receive detailed breakdowns of clicks, impressions, and spend alongside demographic segmentations by age and location, enabling granular analysis of audience targeting effectiveness. Marketing teams can combine these metrics with external budget data in Excel to calculate custom ROAS formulas, build pivot tables comparing campaign performance across time periods, and create automated charts that refresh with each scheduled data update.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

276

extractable fields

Pre-configured reports

Report	Description
Campaigns	Analyze campaign performance with metrics such as clicks, cost, and impressions, along with segmentations by age and location.

Campaigns

Analyze campaign performance with metrics such as clicks, cost, and impressions, along with segmentations by age and location.

See all available data →

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How to send X Ads data to Excel

Sync data automatically — no code, no manual exports.

Connect Your X Ads Account

Authenticate your X Ads data source in Kondado by providing API credentials, allowing the platform to access your campaign metrics and advertising statistics. This establishes the direct link needed to begin extracting performance data from your X (formerly Twitter) advertising account.

Configure Excel Destination

Set up Excel as your destination by connecting your Microsoft 365 account and selecting the target workbook where campaign data should land. Kondado will write data directly to your specified worksheets, making the information immediately available for analysis and reporting.

Select Data and Schedule

Choose the Campaigns pipeline and specify which metrics to replicate, then set your update frequency to run every 5 minutes, hourly, or daily based on your reporting requirements. Once configured, Kondado automatically populates your Excel spreadsheets with fresh X Ads data on the schedule you defined.

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