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shape Mandrill

Mandrill Analytics: Connect Your Transactional Email Data

Kondado enables you to extract detailed transactional email metrics from Mandrill (also known as MailChimp Transactional) and replicate them into your preferred analytics environment. Access granular data on email delivery status, open rates, click-through rates, and template performance across all your automated communications. Pull message-level activity records and template usage statistics to analyze how your transactional emails perform across different customer touchpoints and time periods. This enables comprehensive analysis of both individual message journeys and aggregate campaign effectiveness.

Kondado’s Mandrill data source offers 2 distinct pipelines containing 22 total fields, covering Email Activity records with message identifiers and engagement metrics, plus Message Templates data with template slugs and performance indicators.

Marketing operations teams use this data to monitor delivery rates and troubleshoot email failures in near-real-time. Data analysts combine Mandrill metrics with customer journey data to calculate true email ROI and optimize conversion funnels across the entire lifecycle. Operations managers track template effectiveness to identify which transactional messages, such as password resets or order confirmations, drive the highest engagement and require immediate attention for revenue protection.

The Kondado platform takes care of refreshing Mandrill data, allowing you to stop wasting time with manual work and complex workflows, and focus on analyzing Mandrill data in your report, spreadsheet, data warehouse, data lake, or database

Available Mandrill Data Pipelines

The available pipelines capture comprehensive transactional email intelligence from your Mandrill account. The Email Activity pipeline delivers detailed records containing message identifiers, delivery status tracking, and precise metrics for opens and clicks, allowing you to analyze individual message journeys and engagement timing. The Message Templates pipeline extracts template-specific performance data including template slugs and aggregated click-through statistics, enabling comparison of which transactional formats drive superior results. By combining these two datasets in BigQuery or PostgreSQL, you can perform cross-analysis correlating template variations with downstream conversion events and customer lifetime value. With automated updates occurring on your chosen schedule between 5-minute intervals and daily refreshes, your delivery rate dashboards and engagement KPIs remain current for immediate operational decisions.

Try out all the features for free for 14 days

Available Mandrill data

2
available pipelines
22
extractable fields

Available integrations

Integration Description
Email Activity Records of email activity including fields such as message_id, status, and metrics for opens and clicks.
Message Templates Messages with template information including message_id, template_slug, and metrics for opens and clicks.
Email Activity
Records of email activity including fields such as message_id, status, and metrics for opens and clicks.
Message Templates
Messages with template information including message_id, template_slug, and metrics for opens and clicks.
See all available data →

Try out all the features for free for 14 days

How to visualize Mandrill data in 3 steps

Connect Mandrill to dashboards, spreadsheets, or databases — no code required.

1
Add Mandrill Data Source

Log into Kondado and add the Mandrill data source to your workspace. Enter your API credentials to establish the connection and authenticate your transactional email account.

2
Select Pipelines and Destination

Choose which pipelines to replicate, Email Activity and Message Templates. Then select your destination such as BigQuery, Power BI, or Google Sheets.

3
Analyze in Dashboards and Databases

Visualize delivery metrics in Looker Studio dashboards, explore trends in Google Sheets or Excel spreadsheets. Query detailed records in PostgreSQL and MySQL database tables for advanced SQL analysis.

Try out all the features for free for 14 days

Hundreds of data-driven companies trust Kondado
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Why Kondado?

Focus on extracting value from your data and leave the rest to us

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Wherever you need

With the same platform, you send data to reports, spreadsheets, databases, data warehouses, and data lakes. ETL and ELT

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From wherever you need

Data from over 80 sources for Marketing, Ecommerce, ERPs, Customer Service, Finance, Databases, and much more

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Predictable pricing

No surprise invoices, pick a plan and change it anytime

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Pick a Spreadsheet, Database, Data Warehouse or Data Lake to receive Mandrill data

Looker Studio

Mandrill > Looker Studio
Power BI

Mandrill > Power BI
Other visualizations
Other visualizations
Amazon S3

Mandrill > Amazon S3
BigQuery

Mandrill > BigQuery
Excel

Mandrill > Excel
Google Sheets

Mandrill > Google Sheets
MySQL

Mandrill > MySQL
PostgreSQL

Mandrill > PostgreSQL
Redshift

Mandrill > Redshift
SQL Server

Mandrill > SQL Server

Choose a tool to visualize your Mandrill data

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Mandrill > Airtable
Alteryx
Mandrill > Alteryx
Amazon Quicksight
Mandrill > Amazon Quicksight
BIMachine
Mandrill > BIMachine
Cortex
Mandrill > Cortex
Data Studio
Mandrill > Data Studio
Geckoboard
Mandrill > Geckoboard
Grafana
Mandrill > Grafana
IBM Cognos Analytics
Mandrill > IBM Cognos Analytics
Klipfolio
Mandrill > Klipfolio
Looker Studio
Mandrill > Looker Studio
Looker
Mandrill > Looker
Looqbox
Mandrill > Looqbox
Metabase
Mandrill > Metabase
Microstrategy
Mandrill > Microstrategy
Pentaho
Mandrill > Pentaho
Power BI
Mandrill > Power BI
Qlik Cloud Analytics
Mandrill > Qlik Cloud Analytics
Qlik Sense
Mandrill > Qlik Sense
Qlik
Mandrill > Qlik
QlikView
Mandrill > QlikView
Redash
Mandrill > Redash
Superset
Mandrill > Superset
Tableau
Mandrill > Tableau
BI TOTVS
Mandrill > BI TOTVS
Zoho Analytics
Mandrill > Zoho Analytics

Frequently Asked Questions (FAQ)

Find answers to common questions about connecting Mandrill to dashboards, spreadsheets, and databases

What specific Mandrill data can I extract using Kondado? ▼
You can replicate two core datasets: Email Activity records containing message IDs, delivery status, and granular open and click metrics, plus Message Templates data including template slugs and aggregated performance statistics. This covers all essential transactional email analytics without requiring custom Mandrill API development.
How do I connect my Mandrill account to Kondado? ▼
Simply add the Mandrill data source in your Kondado dashboard and authenticate using your Mandrill API key. The no-code setup process takes minutes and immediately exposes your Email Activity and Message Templates pipelines for replication.
How often does Kondado update my Mandrill data? ▼
You configure the update frequency based on your business needs, ranging from near-real-time updates every 5 minutes to daily scheduled refreshes. This flexibility supports both operational monitoring requiring immediate alerts and strategic analysis using daily aggregates.
Can I build custom dashboards with my Mandrill data? ▼
Absolutely. Send your replicated data to Power BI, Looker Studio, or Google Sheets to create custom reports tracking delivery rates, template performance comparisons, and click-through trends specific to your transactional email strategy.
Which databases support Mandrill data replication? ▼
Kondado replicates Mandrill data directly into cloud warehouses like BigQuery, PostgreSQL, MySQL, Redshift, SQL Server, and Amazon S3, enabling you to combine transactional email metrics with CRM, e-commerce, and customer support data for unified analytics.
What types of analysis can I perform with Mandrill pipelines? ▼
Marketing teams analyze template effectiveness to optimize password resets and order confirmations, while operations teams monitor delivery failures and bounce rates to maintain sender reputation. You can also calculate true email attribution by joining Mandrill engagement data with revenue events in your data warehouse.
Does Kondado support MailChimp Transactional API data? ▼
Yes, Mandrill operates as MailChimp Transactional, and Kondado connects directly to this service using the standard Mandrill API. Both Email Activity and Message Templates data flow through this connection without requiring additional MailChimp Marketing pipelines.
Can I export Mandrill analytics to Excel for stakeholder reports? ▼
Yes, you can replicate Mandrill data to Excel through database connections or direct exports from Google Sheets, making it simple to share delivery metrics and template performance summaries with executives and non-technical team members.

Try out all the features for free for 14 days