Send data from Meta Ads to Excel

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Connect Meta Ads to Excel for Automated Data Replication

Sending Meta Ads data to Excel requires no coding or manual exports when using Kondado. You simply authenticate your Meta Ads account, select from over a dozen available pipelines containing your campaign metrics and audience data, and specify how frequently you want updates delivered to your Excel workbooks. The platform handles the data extraction and formatting automatically, ensuring your spreadsheets always contain current advertising performance information without manual intervention.

Kondado replicates Meta Ads data to Excel automatically on a configurable schedule, offering 14 different pipelines including Campaign Performance, Ad Performance, and Lead Forms with 1,569 available fields, enabling automated reporting and analysis directly in your spreadsheets.

Once configured, your Excel files populate with fresh advertising data on your chosen schedule, whether you need updates every five minutes for active campaign monitoring or daily summaries for executive reporting. This automated workflow eliminates the time spent downloading CSV files and rebuilding pivot tables, allowing you to focus on optimizing ad spend and improving ROI through deeper analysis of your Meta Ads performance metrics directly within Excel’s familiar environment.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Available Meta Ads Pipelines for Excel

With the Campaign Performance pipeline flowing into your Excel workbooks, you can build dynamic budget trackers that compare spend against targets across multiple campaigns simultaneously. The Lead Forms pipeline delivers conversion data and contact information directly to your spreadsheets, enabling you to create automated lead scoring models and distribute qualified prospects to sales teams without switching platforms. Meanwhile, Ad Performance metrics allow you to analyze creative effectiveness through custom pivot tables and charts, identifying which visuals and copy variations drive the highest engagement rates so you can reallocate budget toward top-performing assets immediately.

Try out all the features for free for 14 days

Meta Ads data available for Excel

14
available pipelines
1569
extractable fields

Available integrations

Integration Description
Ad account performance Analyze account performance with metrics such as total spend, account status, and age of the account.
Ad accounts View information about ad accounts, including name, account ID, and currency used.
Ad metadata Examine ad details such as ad ID, account ID, and ad set name.
Ad performance Evaluate ad performance with metrics such as impressions, clicks, and cost per click (CPC).
Ad preview Preview the appearance of ads before delivery, including creatives and formats.
Ad set performance Analyze ad set performance with metrics such as impressions, clicks, and total cost.
Adset metadata Explore information about ad sets, including ad set ID and name.
Campaign metadata Review campaign metadata such as campaign ID and campaign name.
Campaign performance Measure campaign performance with metrics such as impressions, clicks, and cost per thousand impressions (CPM).
Lead forms Analyze lead forms, including conversion data and collected contact information.
Page Metrics Analyze metrics such as impressions, clicks, and page engagement to understand overall performance and audience interaction.
Page: Posts Examine post details including post ID, number of clicks, and reach to measure the effectiveness of each publication.
Pages Provides information about pages including name, city, and country for an overview of associated ad accounts.
Post Metrics Evaluates post metrics such as clicks, impressions, and cost per click to optimize content and advertising investment.
Ad account performance
Analyze account performance with metrics such as total spend, account status, and age of the account.
Ad accounts
View information about ad accounts, including name, account ID, and currency used.
Ad metadata
Examine ad details such as ad ID, account ID, and ad set name.
Ad performance
Evaluate ad performance with metrics such as impressions, clicks, and cost per click (CPC).
Ad preview
Preview the appearance of ads before delivery, including creatives and formats.
Ad set performance
Analyze ad set performance with metrics such as impressions, clicks, and total cost.
Adset metadata
Explore information about ad sets, including ad set ID and name.
Campaign metadata
Review campaign metadata such as campaign ID and campaign name.
Campaign performance
Measure campaign performance with metrics such as impressions, clicks, and cost per thousand impressions (CPM).
Lead forms
Analyze lead forms, including conversion data and collected contact information.
Page Metrics
Analyze metrics such as impressions, clicks, and page engagement to understand overall performance and audience interaction.
Page: Posts
Examine post details including post ID, number of clicks, and reach to measure the effectiveness of each publication.
Pages
Provides information about pages including name, city, and country for an overview of associated ad accounts.
Post Metrics
Evaluates post metrics such as clicks, impressions, and cost per click to optimize content and advertising investment.

Try out all the features for free for 14 days

How to send Meta Ads data to Excel

Sync data automatically — no code, no manual exports.

1
Authenticate Your Meta Ads Account

Use the no-code interface to authenticate your Meta Ads account and authorize data extraction without writing API queries or managing access tokens manually.

2
Configure Excel Destination

Specify your Microsoft 365 Excel workbook as the destination, defining which sheets will receive the incoming advertising metrics and how the data should be structured within your spreadsheet environment.

3
Select Pipelines and Schedule

Choose from 14 available pipelines such as Campaign Performance or Lead Forms, then configure your update schedule ranging from five-minute intervals to daily refreshes based on your reporting needs.

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Send data from Meta Ads to other destinations

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Frequently Asked Questions (FAQ)

Answers about sending Meta Ads data to Excel automatically

How does Kondado replicate Meta Ads data to Excel?
Kondado connects directly to the Meta Marketing API to extract your advertising metrics and load them into Excel workbooks on your specified schedule. You authenticate your Meta Ads account once, select the specific pipelines containing your campaign or lead data, and define whether you want updates every five minutes, hourly, or daily. The data arrives structured and ready for analysis in your existing Excel environment without requiring manual exports or CSV imports.
What specific Meta Ads metrics can I export to Excel?
You can access 14 different pipelines encompassing 1,569 fields including Campaign Performance metrics like impressions and CPM, Ad Performance data such as clicks and CPC, and Lead Forms information with conversion details. The pipelines also cover Page Metrics, Post Metrics, and Ad Set Performance data, giving you comprehensive visibility into both paid advertising and organic page activity. This breadth allows you to analyze everything from creative effectiveness to audience engagement within your Excel workbooks.
How often does Meta Ads data update in Excel?
Kondado updates your Excel workbooks on a configurable schedule that you control, with options ranging from every five minutes for near-real-time campaign monitoring to daily batches for periodic reporting. You set the frequency independently for each pipeline, allowing you to receive fresh Lead Forms data every fifteen minutes while updating Campaign Performance metrics hourly. This flexibility ensures your analysis reflects current conditions without overwhelming your workflows with unnecessary updates.
Does Meta Ads data come into Excel as raw tables or formatted reports?
Data arrives as structured tables within your Excel workbooks, presenting raw metrics in organized columns that you can manipulate using familiar formulas, pivot tables, and chart tools. While the data maintains its granular structure for maximum flexibility, you retain full control over formatting, styling, and report layout using Excel's native features. This approach lets you build custom dashboards and analysis frameworks tailored to your specific KPIs and presentation requirements.
Can I combine Meta Ads data with other marketing sources in Excel?
Yes, you can replicate data from multiple sources into the same Excel environment, creating unified analysis that compares Meta Ads performance against channels like Google Ads, BigQuery data warehouses, or PostgreSQL databases. Many users blend Meta Ads campaign metrics with CRM data or web analytics to calculate true customer acquisition costs and cross-channel attribution. This multi-source capability transforms Excel into a centralized command center for all your marketing intelligence.
Are there pre-built dashboards available for Meta Ads data?
Yes, Kondado offers ready-made report templates including the Meta Ads Looker Studio Report, Meta Ads Power BI Report, and a combined Google Ads and Meta Ads Looker Studio Report for cross-platform analysis. These templates provide immediate visualization capabilities for users who prefer dashboard insights alongside their Excel workbooks. You can access these reports through Looker Studio or Power BI while maintaining your Excel data feeds for detailed spreadsheet analysis.
What Excel formats does Kondado support for Meta Ads data?
Kondado delivers data to Excel Online and Microsoft 365 workbooks, enabling access from any device with a web browser while maintaining compatibility with desktop Excel applications. The data populates standard Excel tables that support all native functions including VLOOKUP, INDEX-MATCH, and Power Query connections for advanced transformation. This ensures seamless integration with your existing Excel infrastructure whether you work in the cloud or on desktop software.
Do I need technical skills to connect Meta Ads to Excel?
No coding or API expertise is required to establish the connection, as Kondado provides a no-code interface where you simply authenticate your Meta Ads account and select your desired pipelines using dropdown menus. The platform handles all technical aspects of data extraction, transformation, and loading automatically. You only need to understand your business metrics and how you want to analyze them within Excel's familiar environment.

Try out all the features for free for 14 days