No-code pipeline · Facebook Ads → Excel

Send data from Facebook Ads to Excel

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From Facebook Ads to Excel: managed, scheduled, no code.

Kondado replicates Facebook Ads data to Excel automatically on a configurable schedule, supporting 14 different pipelines including Campaign Performance, Ad Performance, and Lead Forms, with updates available every 5 minutes, 15 minutes, hourly, or daily depending on your specific business requirements.

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Send Facebook Ads Data to Excel Automatically

Kondado connects Facebook Ads to Excel directly, enabling you to replicate advertising metrics into spreadsheets without manual exports or complex coding. Simply authenticate your Facebook Ads account, select Excel as your destination, and choose which data pipelines you want to replicate from the available options. The platform handles all data transfers on your chosen schedule, delivering fresh campaign metrics, performance statistics, and lead form submissions straight to your workbook for immediate analysis.

Once your data arrives in Excel, you can build custom pivot tables to analyze spend efficiency, create budget tracking dashboards that update automatically, and combine advertising metrics with internal sales data to calculate true ROI across campaigns. This automated workflow eliminates manual CSV downloads and time-consuming copy-paste routines, giving agency analysts and marketing teams immediate access to the accurate metrics needed to optimize bidding strategies and improve campaign performance.

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With the Campaign Performance pipeline, you can track impressions, clicks, and cost per acquisition across all active campaigns directly within your Excel workbook, enabling you to build dynamic budget allocation models that refresh automatically. The Ad Performance pipeline delivers granular metrics such as individual ad impressions and cost per click, allowing you to create detailed creative analysis spreadsheets that compare visual elements and copy variations side by side. Additionally, the Lead Forms pipeline captures submission data and form field information, making it simple to generate lead quality reports and calculate conversion rates from initial click to qualified prospect without switching between platforms.

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Replicated to Excel

Facebook Ads data available for Excel

Tables Kondado writes into your Excel, on a schedule you control.

available pipelines

1569

extractable fields

Excel

Destination

Available integrations

Ad account performance

Analyze account performance with metrics such as total spend, account status, and age of the account.

Ad accounts

View information on ad accounts, including name, account ID, and account status.

Ad metadata

Explore ad details such as ad ID, account ID, and ad set name.

Ad performance

Evaluate ad performance with metrics such as impressions, clicks, and cost per click.

Ad preview

Preview ads including creative content and targeting settings.

Ad set performance

Analyze ad set performance with metrics such as impressions, clicks, and total cost.

Adset metadata

Examine ad set metadata including ID, name, and status.

Campaign metadata

View campaign metadata such as campaign ID, name, and status.

Campaign performance

Analyze campaign performance with metrics such as impressions, clicks, and cost per acquisition.

Lead forms

Examine lead forms including fields, status, and captured data.

Page Metrics

Analyze impressions, clicks, and engagement of the page, including fields like page name, business city, and account status.

Page: Posts

Examine post performance with metrics such as impressions, clicks, post ID, and ad set name.

Pages

Provides information about pages, including business name, address, and account status, allowing an overview of operations.

Post Metrics

Evaluate post performance with metrics such as clicks, impressions, and cost, along with ad ID and ad set ID.

See all available data → Send Facebook Ads to Excel →

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How to send Facebook Ads data to Excel

Sync data automatically — no code, no manual exports.

Connect Facebook Ads

Authenticate your Facebook Ads account in Kondado to establish access to your advertising data and available pipelines.

Configure Excel Destination

Set Excel as your destination and specify the workbook where your advertising data should be written.

Select Pipelines and Schedule

Choose which pipelines to replicate, such as Campaign Performance or Lead Forms, and set your update frequency to run every 5 minutes, hourly, or daily.

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Send data from Facebook Ads to other destinations

Facebook Ads > Looker Studio

Facebook Ads > Power BI

Other visualizations

Facebook Ads > Amazon S3

Facebook Ads > BigQuery

Facebook Ads > Excel

Facebook Ads > Google Sheets

Facebook Ads > MySQL

Facebook Ads > PostgreSQL

Facebook Ads > Redshift

Facebook Ads > SQL Server

Choose a tool to visualize your Facebook Ads data

If the software you need is not listed, drop us a messagem. You can use almost every tool

Facebook Ads > Airtable

Facebook Ads > Alteryx

Facebook Ads > Amazon Quicksight

Facebook Ads > BIMachine

Facebook Ads > Cortex

Facebook Ads > Data Studio

Facebook Ads > Geckoboard

Facebook Ads > Grafana

Facebook Ads > IBM Cognos Analytics

Facebook Ads > Klipfolio

Facebook Ads > Looker Studio

Facebook Ads > Looker

Facebook Ads > Looqbox

Facebook Ads > Metabase

Facebook Ads > Microstrategy

Facebook Ads > Pentaho

Facebook Ads > Power BI

Facebook Ads > Qlik Cloud Analytics

Facebook Ads > Qlik Sense

Facebook Ads > Qlik

Facebook Ads > QlikView

Facebook Ads > Redash

Facebook Ads > Superset

Facebook Ads > Tableau

Facebook Ads > BI TOTVS

Facebook Ads > Zoho Analytics

Frequently Asked Questions (FAQ)

Answers about sending Facebook Ads data to Excel automatically

How does Kondado replicate Facebook Ads data to Excel? ▼

Kondado establishes a direct connection to your Facebook Ads account and pulls selected metrics through available pipelines, then writes that data directly into your Excel workbook on a schedule you configure. The process requires no coding: you authenticate the Facebook Ads data source, map your chosen pipelines to specific Excel sheets, and set the update frequency. Data transfers happen automatically in the background, populating your spreadsheets with fresh advertising metrics without manual CSV exports.

What specific Facebook Ads metrics can I export to Excel? ▼

You can access 14 different pipelines containing 1,569 total fields, including Campaign Performance metrics like impressions and cost per acquisition, Ad Performance data such as clicks and CPC, and Lead Forms information including submission details and field values. The Ad Set Performance pipeline provides budget utilization data, while Page Metrics deliver engagement statistics for connected Facebook pages. Each pipeline offers granular advertising data suitable for detailed ROI analysis and budget optimization in Excel.

How often does Facebook Ads data update in Excel? ▼

Kondado updates your Excel workbook on a configurable schedule that you control, with options ranging from every 5 minutes for near-real-time monitoring to daily updates for periodic reporting. You can set different frequencies for different pipelines, allowing high-priority campaign data to refresh every 15 minutes while historical account information updates daily. This flexibility ensures your Excel dashboards contain current metrics without overwhelming the API or creating unnecessary processing overhead.

Can I combine Facebook Ads data with other marketing sources in Excel? ▼

Yes, Kondado enables you to replicate data from multiple sources into the same Excel workbook, allowing you to merge Facebook Ads metrics with Google Sheets data, BigQuery warehouse information, or other advertising platforms. This multi-source capability lets you build unified marketing dashboards that compare cross-channel performance, calculate blended CPA across platforms, and attribute revenue accurately using Excel's familiar formulas and pivot tables.

Does Kondado provide pre-built dashboards for Facebook Ads data? ▼

While this page focuses on Excel destinations, Kondado offers ready-made report templates including the Meta Ads Looker Studio Report, Google Ads and Meta Ads Looker Studio Report, and Meta Ads Power BI Report for users who prefer visual dashboards over spreadsheet analysis. These templates provide immediate insights for users sending data to Looker Studio or Power BI, though Excel users can build equivalent custom reports using the replicated pipeline data.

What format does Facebook Ads data appear in Excel? ▼

Data arrives in Excel as structured datasets with preserved data types, where each pipeline populates a dedicated worksheet or designated range within your workbook. Numeric fields like spend, impressions, and clicks maintain their formatting for immediate calculation, while date fields and campaign IDs arrive as text or date values suitable for filtering and VLOOKUP operations. The structured layout allows you to reference Facebook Ads data directly in your existing Excel models and financial templates.

Can I send Facebook Ads data to databases or business intelligence tools instead of Excel? ▼

Absolutely, Kondado supports multiple destinations beyond Excel, including BigQuery for data warehousing, PostgreSQL for SQL-based analysis, Power BI for advanced visualization, and Google Sheets for cloud-based collaboration. You can also replicate to MySQL, Redshift, SQL Server, or Amazon S3, giving you flexibility to choose the right tool for your technical requirements while maintaining the same Facebook Ads pipeline configuration.

How do I choose between Campaign Performance and Ad Performance pipelines for Excel reporting? ▼

Select Campaign Performance when you need high-level budget analysis and aggregate metrics across entire campaigns, such as total spend, impressions, and cost per acquisition for strategic overview dashboards. Choose Ad Performance when you require granular creative analysis, including individual ad impressions, clicks, and CPC data to optimize specific visuals, headlines, or call-to-action buttons. Many Excel users replicate both pipelines to create hierarchical reports that roll up detailed ad metrics into campaign-level summaries using pivot tables.

Try out all the features for free for 14 days

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