How does Kondado replicate Criteo data into Google Sheets?

Kondado connects directly to the Criteo API as a data source and pulls your advertising metrics through the Daily Ad Statistics pipeline. The platform writes this data into your specified Google Sheets workbook on your chosen schedule, appending new records or updating existing rows based on your configuration.

What specific Criteo advertising metrics can I access in Google Sheets?

The Daily Ad Statistics pipeline delivers 146 distinct fields covering clicks, impressions, total ad spend, bounce rates, and revenue generated by your dynamic display campaigns. You can analyze retargeting performance, cost per acquisition, and audience engagement metrics directly within your spreadsheet environment.

How often does Criteo data update in my Google Sheets spreadsheet?

You configure the replication frequency based on your reporting needs, with options ranging from every 5 minutes to daily updates. This ensures your Google Sheets reflects the latest programmatic advertising performance without manual refresh cycles or API coding.

Can I combine Criteo data with other advertising platforms in the same Google Sheet?

Yes, you can replicate data from multiple sources including Facebook Ads, Google Ads, or TikTok into separate tabs of the same Google Sheets workbook. This enables cross-channel analysis where you compare Criteo retargeting metrics against other paid media performance in unified reports.

Does the Criteo data arrive in Google Sheets as raw numbers or formatted cells?

Data arrives as raw values in organized columns, preserving numeric precision for clicks, spend, and revenue figures without currency symbols or percentage formatting. This clean format allows you to apply custom Google Sheets formulas, conditional formatting, and pivot tables according to your reporting standards.

Can I send Criteo data to multiple Google Sheets tabs or workbooks simultaneously?

You can configure separate pipelines to deliver Criteo data to different destinations, sending raw metrics to one workbook for your analytics team and processed summaries to another for stakeholder dashboards. Each pipeline operates independently with its own update schedule and field selection.

What happens if I modify the data in Google Sheets, will it sync back to Criteo?

Changes made within Google Sheets do not sync back to your Criteo advertising account, as the replication flows in one direction from source to destination. Subsequent updates from Kondado will overwrite modified cells based on your configured sync behavior, so use separate columns for custom calculations.

Send data from Criteo to Google Sheets

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Send Criteo Data to Google Sheets Automatically

To send Criteo data to Google Sheets, connect your Criteo account as a data source, select the Daily Ad Statistics pipeline, and choose Google Sheets as your destination. Kondado replicates your programmatic advertising metrics directly into your spreadsheets on a configurable schedule, eliminating manual exports and keeping your analysis current. Whether you track retargeting campaigns or measure dynamic display ad performance, your data flows seamlessly into Google Sheets for immediate team collaboration. This automated pipeline ensures your agency team or marketing department always works with fresh advertising intelligence without manual CSV downloads or copy-paste workflows. You can analyze bounce rates, revenue attribution, and total ad spend alongside other business data to optimize your programmatic advertising strategy.

Kondado provides a direct integration between Criteo and Google Sheets, automatically replicating 146 fields of advertising data including clicks, impressions, spend, and revenue metrics on schedules ranging from every 5 minutes to daily, with no coding required.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Available Pipelines and Use Cases

With the Daily Ad Statistics pipeline, you bring 146 fields of Criteo performance data directly into your spreadsheets, including click-through rates, impression volumes, bounce rates, and revenue attribution. Agency analysts can build custom performance dashboards that combine Criteo retargeting metrics with other marketing channels, while technical users can leverage Google Sheets formulas to calculate ROI, create pivot tables for campaign comparisons, or feed cleaned data into BigQuery or Power BI for deeper visualization.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

146

extractable fields

Pre-configured reports

Report	Description
Daily Ad Statistics	Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.

Daily Ad Statistics

Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.

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How to send Criteo data to Google Sheets

Sync data automatically — no code, no manual exports.

Connect Criteo Account

Authorize Kondado to access your Criteo advertising data by providing your API credentials in the platform interface. This establishes the data source connection required to pull your Daily Ad Statistics metrics.

Configure Google Sheets Destination

Select Google Sheets as your destination and specify the target workbook URL where your Criteo advertising data should land. You can choose an existing spreadsheet or allow Kondado to create a new one automatically.

Select Data and Schedule Updates

Choose the Daily Ad Statistics pipeline and configure which of the 146 available fields to replicate, then set your preferred update frequency from every 5 minutes to daily. This completes the setup for automated Criteo data delivery to your spreadsheet.

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