No-code pipeline · Criteo → SQL Server

Send data from Criteo to SQL Server

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From Criteo to SQL Server: managed, scheduled, no code.

Creating a pipeline that sends data from Criteo to SQL Server databases takes only a few minutes with Kondado. And the whole integration from Criteo to SQL Server is managed and executed by our platform. With Kondado, you can focus on extracting value from Criteo data and combining it with other data in your SQL Server database

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Replicate Criteo Data to SQL Server Automatically

Sending Criteo data to SQL Server requires no engineering resources or complex API configurations. Simply authenticate your Criteo account as a data source, configure SQL Server as your destination, and select the Daily Ad Statistics pipeline to begin automated replication. Kondado handles the data extraction and loading on your chosen schedule, delivering 146 fields of advertising metrics directly into your Microsoft database.

Once your programmatic advertising data resides in SQL Server, you can join it with CRM records, sales transactions, or inventory systems to calculate true ROAS and customer lifetime value. Marketing teams use this consolidated data to build custom attribution models, automate client reporting, and identify high-performing retargeting campaigns without switching between platforms.

Kondado connects Criteo and SQL Server to replicate your programmatic advertising data on a configurable schedule ranging from every 5 minutes to daily. The platform delivers 146 fields from the Daily Ad Statistics pipeline directly into your Microsoft database, enabling automated analysis of clicks, impressions, spend, and revenue without manual API extraction or CSV uploads.

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Available Data for SQL Server

The Daily Ad Statistics pipeline brings comprehensive programmatic advertising metrics into your SQL Server environment, including clicks, impressions, total ad spend, bounce rates, and revenue across 146 distinct fields. Agency analysts leverage this data to create automated client dashboards that track retargeting performance against cost benchmarks, while marketing teams combine Criteo metrics with additional data sources in SQL Server to optimize budget allocation. You can join these advertising statistics with your CRM or sales data to calculate precise ROAS and identify which dynamic display campaigns drive the highest quality traffic and conversions.

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Replicated to SQL Server

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

146

extractable fields

SQL Server

Destination

Pre-configured reports

Daily Ad Statistics

Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.

See all available data → Send Criteo to SQL Server →

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How to send Criteo data to SQL Server

Sync data automatically — no code, no manual exports.

Authenticate Your Criteo Account

Connect your Criteo advertiser credentials to Kondado by entering your API authentication details and authorizing data access for your campaigns.

Configure SQL Server Destination

Enter your SQL Server connection parameters including server address, database name, and access credentials to establish the destination endpoint for your advertising data.

Select Pipeline and Schedule

Choose the Daily Ad Statistics pipeline from the available options and set your preferred replication frequency, ranging from near-real-time 5-minute intervals to daily updates.

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Send data from Criteo to other destinations

Criteo > Looker Studio

Criteo > Power BI

Other visualizations

Criteo > Amazon S3

Criteo > BigQuery

Criteo > Excel

Criteo > Google Sheets

Criteo > MySQL

Criteo > PostgreSQL

Criteo > Redshift

Criteo > SQL Server

Choose a tool to visualize your Criteo data

If the software you need is not listed, drop us a messagem. You can use almost every tool

Criteo > Airtable

Criteo > Alteryx

Criteo > Amazon Quicksight

Criteo > BIMachine

Criteo > Cortex

Criteo > Data Studio

Criteo > Geckoboard

Criteo > Grafana

Criteo > IBM Cognos Analytics

Criteo > Klipfolio

Criteo > Looker Studio

Criteo > Looker

Criteo > Looqbox

Criteo > Metabase

Criteo > Microstrategy

Criteo > Pentaho

Criteo > Power BI

Criteo > Qlik Cloud Analytics

Criteo > Qlik Sense

Criteo > Qlik

Criteo > QlikView

Criteo > Redash

Criteo > Superset

Criteo > Tableau

Criteo > BI TOTVS

Criteo > Zoho Analytics

Frequently Asked Questions (FAQ)

Answers about sending Criteo data to SQL Server automatically

How do I connect Criteo to SQL Server without writing code? ▼

Kondado offers a no-code solution where you simply authenticate your Criteo credentials and provide your SQL Server connection details. The platform automatically extracts your advertising data and loads it into your Microsoft database without requiring API programming or manual CSV handling. You maintain full control over which pipelines run and how frequently they update.

What specific Criteo advertising metrics are available in SQL Server? ▼

The Daily Ad Statistics pipeline delivers 146 fields covering clicks, impressions, total ad spend, bounce rate, and revenue generated from your dynamic display retargeting campaigns. This granular data enables detailed performance analysis and custom reporting directly within your SQL Server environment.

How frequently can I update Criteo data in my SQL Server database? ▼

Kondado supports configurable replication schedules ranging from every 5 minutes to daily intervals, allowing you to balance data freshness with system resources. You can adjust these frequencies anytime based on your reporting needs or campaign optimization cycles.

Can I combine Criteo data with other marketing platforms in SQL Server? ▼

Yes, you can replicate data from multiple advertising and analytics platforms into the same SQL Server instance alongside your Criteo metrics. This consolidation enables cross-channel attribution analysis and unified reporting across your entire marketing stack.

What format does Criteo data take when it arrives in SQL Server? ▼

The data arrives as structured relational tables with properly typed columns for dates, currency values, and campaign identifiers, ready for immediate SQL querying. You can begin building custom reports or connecting business intelligence tools like Power BI without additional data transformation.

Do I need specific Criteo API permissions to replicate data to SQL Server? ▼

You need standard advertiser account access with permissions to view campaign statistics and performance metrics. Kondado handles the technical API authentication and rate limiting automatically once you provide your credentials.

Can I send Criteo data to visualization tools after SQL Server? ▼

Absolutely, once your data resides in SQL Server, you can connect it to Power BI, Looker Studio, or Google Sheets for enhanced visualization and sharing. This workflow maintains a single source of truth in your database while enabling flexible reporting options.

Which SQL Server versions support Criteo data replication? ▼

Kondado supports all modern SQL Server versions and licensing types, including Express, Standard, and Enterprise editions. The platform works with both cloud-hosted and on-premises SQL Server instances regardless of your specific configuration.

Try out all the features for free for 14 days

Related on Kondado

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