How does the Google Ads to BigQuery pipeline work on Kondado?

You connect your Google Ads account to Kondado and choose BigQuery as the destination. The platform extracts your selected data and replicates it to your warehouse on a configurable schedule, with no script or API development required.

What Google Ads data can I replicate to BigQuery?

There are 13 pipelines available with 147 fields, including Campaign Performance Daily, Conversions by Action, Keyword Performance Daily, and Search Terms Report. You choose which metrics and dimensions to send for analysis.

How frequently is Google Ads data updated in BigQuery?

The schedule is configurable based on your needs, ranging from every 5 minutes to 15 minutes, hourly, or daily. This ensures your reports stay updated automatically without manual intervention.

What format does the data arrive in within BigQuery?

Data is delivered in a structured format ready for SQL queries. Each pipeline becomes an organized structure in BigQuery, making it easy to create complex queries and data visualizations.

Can I combine Google Ads data with other sources in BigQuery?

Yes, you can replicate data from over 80 different sources into the same BigQuery project. This allows you to cross-reference advertising data with sales, CRM, or e-commerce information for holistic analysis.

Are there ready-made dashboards available for this data?

Yes, Kondado offers pre-built report templates for Google Ads, including dashboards for Looker Studio and Power BI . You can also find templates combining Google Ads and Meta Ads for comparative media analysis.

Do I need technical knowledge to set up this replication?

No coding or advanced API knowledge is required. Kondado's interface allows you to configure the entire connection visually, from Google Ads authentication to selecting specific pipelines.

Send data from Google Ads to BigQuery

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Send Google Ads Data to BigQuery

To send Google Ads data to BigQuery, connect your Google account to Kondado and set BigQuery as your destination. The platform automatically replicates campaign, ad, and conversion data directly to your data warehouse, enabling data analysts and marketing managers to analyze metrics without writing code. Simply select the pipelines you need and configure the update schedule to match your operational requirements.

Kondado is a data integration platform that connects Google Ads to BigQuery, automatically replicating campaign metrics, conversions, and ad performance across 147 different fields, with configurable update schedules ranging from every 5 minutes to daily.

With Kondado, marketing teams and operations teams consolidate advertising information in one place, facilitating unified reporting and advanced analysis of paid media return on investment.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With the Campaign Performance Daily and Keyword Performance Daily pipelines, you monitor metrics like impressions, clicks, and total cost directly in BigQuery. The Campaign Conversions by Action pipeline lets you analyze total conversion values and identify which actions drive the most business results. This data enables sales leaders to build custom dashboards in Looker Studio or Power BI, combining information from multiple sources to optimize acquisition strategies.

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Google Ads data available for BigQuery

available pipelines

147

extractable fields

Available integrations

Integration	Description
Ad Conversions by Action	Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily	Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily	Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance	Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis	Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action	Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily	Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance	Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report	Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance	Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance	Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily	Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report	Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Ad Conversions by Action

Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.

Ad Group Performance Daily

Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.

Ad Performance Daily

Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).

Age Demographics Performance

Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.

Campaign Budget Analysis

Study budget allocation with metrics such as total cost and campaign status to optimize spending.

Campaign Conversions by Action

Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.

Campaign Performance Daily

Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).

Campaign Video Performance

Evaluate video campaign performance with metrics such as views, clicks, and cost per view.

Custom Report

Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.

Gender Demographics Performance

Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.

Geographic Performance

Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.

Keyword Performance Daily

Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.

Search Terms Report

Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

See all available data →

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