How does Kondado connect Google Ads to Excel?

Kondado uses OAuth authentication to establish a direct connection with your Google Ads account, then automatically extracts selected metrics through specialized pipelines and loads them into designated Excel workbooks on your configured schedule.

What Google Ads metrics can I replicate to Excel?

You can replicate thirteen different datasets including campaign performance, keyword metrics, search terms, demographic breakdowns by age and gender, geographic data, video performance, and custom conversion actions across 147 available fields.

How often does Google Ads data update in Excel?

Data updates occur on a configurable schedule that you control, ranging from every five minutes for near-real-time monitoring to hourly or daily intervals for routine reporting, ensuring Excel always contains current advertising metrics.

Can I combine Google Ads data with other marketing sources in Excel?

Yes, you can consolidate Google Ads data with information from MySQL, PostgreSQL , or Amazon S3 into a single Excel workbook, enabling unified cross-channel analysis and comprehensive marketing performance views.

Does Kondado offer pre-built dashboards for Google Ads data?

Absolutely, Kondado provides ready-made report templates including the Google Ads and Meta Ads Looker Studio Report, Google Ads Power BI Report, and Google Ads Looker Studio Report for immediate visualization, while also enabling detailed analysis through Excel workbooks.

What format does Google Ads data arrive in Excel?

Data arrives as organized rows and columns within Excel workbooks, preserving data types and relationships from Google Ads, allowing immediate use with pivot tables, VLOOKUP functions, and chart creation without additional formatting or cleaning steps.

Can I get demographic data from Google Ads in Excel?

Yes, the Age Demographics Performance and Gender Demographics Performance pipelines specifically deliver audience segmentation data, enabling you to analyze click-through rates and conversions by demographic groups directly in Excel.

Send data from Google Ads to Excel

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Send Google Ads Data to Excel Automatically

Kondado provides a direct connection between Google Ads and Excel, allowing marketing teams and agency analysts to replicate advertising metrics directly into Microsoft 365 workbooks with minimal setup. By connecting your Google Ads account to our platform, you can automate the flow of campaign performance data without manual exports, CSV handling, or complex API configurations. The platform offers thirteen distinct pipelines covering 147 fields, from daily ad performance statistics to detailed demographic breakdowns and conversion tracking metrics.

Kondado automatically replicates Google Ads data to Excel on a configurable schedule, supporting intervals from every five minutes to daily updates, with no coding required.

Once your advertising data arrives in Excel, you can leverage familiar formulas, pivot tables, and chart tools to analyze ROI across campaigns, build custom performance dashboards, and share actionable insights across your organization. This automated workflow eliminates repetitive data entry tasks and ensures your spreadsheets always reflect current campaign metrics, enabling faster strategic decisions and more efficient budget allocation.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Available Google Ads Pipelines for Excel

With the Campaign Performance Daily pipeline, you can track impressions, clicks, and cost trends across all campaigns directly within Excel, enabling you to create dynamic budget forecasts and ROI calculations using native spreadsheet formulas. The Keyword Performance Daily pipeline delivers granular search term metrics that allow you to identify high-performing keywords and optimize bidding strategies through custom pivot analysis. Additionally, the Search Terms Report pipeline reveals exactly which queries triggered your ads, helping you discover new keyword opportunities and negative keyword candidates by analyzing conversion patterns in your familiar Excel environment.

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Google Ads data available for Excel

available pipelines

147

extractable fields

Available integrations

Integration	Description
Ad Conversions by Action	Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily	Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily	Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance	Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis	Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action	Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily	Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance	Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report	Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance	Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance	Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily	Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report	Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Ad Conversions by Action

Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.

Ad Group Performance Daily

Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.

Ad Performance Daily

Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).

Age Demographics Performance

Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.

Campaign Budget Analysis

Study budget allocation with metrics such as total cost and campaign status to optimize spending.

Campaign Conversions by Action

Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.

Campaign Performance Daily

Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).

Campaign Video Performance

Evaluate video campaign performance with metrics such as views, clicks, and cost per view.

Custom Report

Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.

Gender Demographics Performance

Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.

Geographic Performance

Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.

Keyword Performance Daily

Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.

Search Terms Report

Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

See all available data →

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How to send Google Ads data to Excel

Sync data automatically — no code, no manual exports.

Connect Google Ads Account

Authenticate your Google Ads data source in Kondado using OAuth credentials to enable automated data extraction from your advertising campaigns.

Set Up Excel Destination

Configure your Microsoft 365 Excel workbook as the target location where advertising metrics will be loaded and organized into structured datasets.

Select Pipelines and Schedule

Choose from thirteen available pipelines such as Campaign Performance Daily or Keyword Performance Daily, then set your preferred update frequency from five minutes to daily intervals.

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