How does Kondado replicate Google Ads data to SQL Server?

Kondado connects directly to the Google Ads API to extract your selected advertising metrics, then automatically loads this information into your SQL Server database on your chosen schedule. The platform manages all data extraction and transformation processes without requiring you to write any code or maintain API connections manually.

What specific Google Ads metrics can I replicate to SQL Server?

You can choose from 13 available pipelines including Campaign Performance Daily, Ad Conversions by Action, Search Terms Report, and Geographic Performance, accessing 147 total fields such as impressions, clicks, conversion values, and demographic data. Each pipeline focuses on specific aspects of your advertising campaigns, from keyword performance to audience demographics.

How often does Google Ads data update in SQL Server?

Kondado replicates data on a configurable schedule that you control, with options ranging from every 5 minutes to daily updates depending on your analysis needs. This ensures your SQL Server database reflects recent campaign activity without overwhelming your system with unnecessary API calls.

Can I combine Google Ads data with other marketing sources in SQL Server?

Yes, Kondado enables you to replicate data from multiple sources into the same SQL Server database, allowing you to join Google Ads metrics with CRM, e-commerce, or other advertising platform data using standard SQL queries. This creates a centralized data warehouse where you can analyze complete customer journeys and attribute revenue across all your marketing channels.

Does Kondado offer pre-built dashboards for Google Ads data?

Yes, Kondado provides ready-made report templates including the Google Ads Looker Studio Report, Google Ads Power BI Report, and a combined Google Ads and Meta Ads Looker Studio Report. These templates connect directly to your data, providing immediate visual insights while you build custom analytics.

What format does Google Ads data take in SQL Server?

Each pipeline creates structured database tables in SQL Server with properly typed columns for metrics like costs, clicks, and conversion values, ready for immediate querying and analysis. The data arrives clean and normalized, eliminating the need for additional parsing or data cleaning before building your reports.

Can I analyze Google Ads data in visualization tools while using SQL Server?

While SQL Server serves as your central database, you can connect business intelligence tools like Power BI , Looker Studio , or Google Sheets directly to your SQL Server instance to create visualizations and shareable reports. This flexibility allows you to maintain a single source of truth while empowering different teams with their preferred analysis platforms.

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Send Google Ads Data to SQL Server

Kondado provides a direct integration that automatically replicates your Google Ads metrics into SQL Server without requiring any coding or manual CSV exports. You simply connect your Google Ads account as a data source, configure SQL Server as your destination, and select which advertising pipelines you want to replicate. The platform handles the data extraction and loading on a configurable schedule, ensuring your SQL Server database always contains fresh campaign performance data for comprehensive analysis and detailed reporting.

Kondado replicates Google Ads data to SQL Server automatically on a configurable schedule, offering 13 distinct pipelines including Campaign Performance Daily, Ad Conversions by Action, and Search Terms Report with 147 total fields available for replication.

Once your data arrives in SQL Server, you can build custom marketing dashboards, combine advertising metrics with sales data from other sources, and perform advanced analytics using your existing business intelligence tools. This automated pipeline eliminates manual data entry tasks and ensures your team works with consistent, up-to-date information for optimizing campaign budgets and targeting strategies across all your digital marketing channels.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With the Campaign Performance Daily pipeline, you can track impressions, clicks, and cost metrics over time directly in your SQL Server environment, enabling trend analysis and budget optimization workflows. The Ad Conversions by Action pipeline delivers detailed conversion data including campaign ID and total conversion value, allowing you to calculate precise return on ad spend within your existing database infrastructure. Additionally, the Search Terms Report pipeline captures the actual queries that triggered your ads, giving you valuable keyword insights to refine your targeting strategy and improve campaign relevance without switching between platforms.

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Google Ads data available for SQL Server

available pipelines

147

extractable fields

Available integrations

Integration	Description
Ad Conversions by Action	Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily	Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily	Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance	Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis	Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action	Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily	Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance	Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report	Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance	Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance	Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily	Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report	Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Ad Conversions by Action

Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.

Ad Group Performance Daily

Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.

Ad Performance Daily

Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).

Age Demographics Performance

Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.

Campaign Budget Analysis

Study budget allocation with metrics such as total cost and campaign status to optimize spending.

Campaign Conversions by Action

Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.

Campaign Performance Daily

Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).

Campaign Video Performance

Evaluate video campaign performance with metrics such as views, clicks, and cost per view.

Custom Report

Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.

Gender Demographics Performance

Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.

Geographic Performance

Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.

Keyword Performance Daily

Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.

Search Terms Report

Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

See all available data →

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How to send Google Ads data to SQL Server

Sync data automatically — no code, no manual exports.

Connect Google Ads Account

Authenticate your Google Ads data source in Kondado by providing your account credentials, granting the platform read-only access to your campaign metrics and advertising performance data.

Configure SQL Server Destination

Enter your SQL Server connection details including server address, database name, and authentication credentials to establish the destination where your Google Ads data will replicate.

Select Pipelines and Schedule

Choose from the 13 available Google Ads pipelines such as Campaign Performance Daily or Search Terms Report, then set your preferred update frequency ranging from every 5 minutes to daily for automated data replication.

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