From RDStation to Excel: managed, scheduled, no code.
Kondado is a data integration platform that connects RDStation to Excel, allowing marketing teams to replicate 14 different data pipelines including Contacts, Emails, Forms, and Landing Pages automatically on schedules ranging from every 5 minutes to daily, without writing code.
Sending your marketing data from RDStation to Excel enables powerful spreadsheet analysis without manual exports. Kondado provides a direct connection that replicates your lead generation, email marketing, and conversion data directly into Excel workbooks on a configurable schedule. You can analyze campaign performance, track funnel progression, and build custom reports using familiar formulas and pivot tables.
This automated pipeline eliminates the need to manually download CSV files or copy-paste data between platforms. Your Excel workbooks stay current with the latest lead information, conversion events, and campaign statistics, enabling you to focus on analysis rather than data preparation. Whether you are tracking ROI across campaigns or segmenting leads by custom fields, Kondado ensures your Excel environment contains fresh RDStation data ready for manipulation.
With the Contacts and Contacts: Conversion Events pipelines, you can build comprehensive lead tracking spreadsheets that monitor every touchpoint from initial capture through qualification. Marketing analysts use this data in Excel to calculate conversion rates by traffic source, analyze time-to-conversion metrics, and identify which campaigns generate the most qualified opportunities.
The Email Campaign Statistics and Landing Pages pipelines provide the foundation for performance dashboards within Excel, allowing you to correlate email open rates with landing page conversion rates in a single workbook. You can combine these metrics with custom formulas to calculate cost per lead, track funnel velocity, and create pivot tables that reveal which marketing assets drive the highest ROI across different audience segments.
Try out all the features for free for 14 days
Replicated to Excel
RDStation data available for Excel
Tables Kondado writes into your Excel, on a schedule you control.
14
available pipelines
177
extractable fields
Excel
Destination
Available integrations
Contacts
Includes fields such as uuid, email, and created_at, allowing tracking of each contact and their last conversion.
Contacts: Custom Fields
Presents custom fields such as custom_field_a, custom_field_b, and custom_field_c, allowing for customization of contact data.
Contacts: Conversion Events
Includes contact_uuid, event_type, and event_timestamp, providing insights into the conversions of contacts.
Contacts: Opportunity Events
Contains fields such as contact_uuid, event_type, and payload_funnel_name, detailing opportunities associated with contacts.
Contacts: Funnels
Presents contact_uuid, fit, and lifecycle_stage, allowing analysis of the stage of contacts in sales funnels.
Contacts: Tags
Includes information about tags associated with contacts, facilitating segmentation and organization of data.
Emails
Provides data on email campaigns, including delivery and open metrics, essential for performance analysis.
Marketing Asset Statistics
Presents metrics on the performance of marketing assets, such as clicks and conversions, allowing for effectiveness evaluation.
Email Campaign Statistics
Includes data on open rates, clicks, and conversions, essential for understanding the performance of email campaigns.
Automation Flow Statistics
Provides metrics on the effectiveness of automation flows, including interactions and conversions generated.
Forms
Captures lead information through fields such as email, name, and created_at, allowing for analysis of conversions and engagement.
Landing pages
Monitors performance metrics such as views, conversion rate, and leads generated, helping to optimize marketing campaigns.
Pop Ups
Records user interactions with pop-ups, including metrics such as impressions, clicks, and close rate, to assess effectiveness.
Webhook Leads
Collects lead data through webhooks, including fields such as email, name, and traffic source, facilitating data integration.
Sync data automatically — no code, no manual exports.
1
Connect RDStation Account
Authenticate your RDStation data source in Kondado by providing your API credentials, which allows the platform to access your marketing data for replication.
2
Configure Excel Destination
Set up your Excel workbook as the destination, specifying whether you want data delivered to a new file or an existing spreadsheet within your Microsoft 365 environment.
3
Select Pipelines and Schedule
Choose which of the 14 available RDStation pipelines to replicate, such as Contacts or Email Campaign Statistics, and set your preferred update frequency from every 5 minutes to daily.
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Answers about sending RDStation data to Excel automatically
How often does RDStation data update in my Excel files?▼
Kondado replicates data on a configurable schedule that you control, with options ranging from every 5 minutes to hourly or daily intervals. This ensures your Excel workbooks contain recent lead and campaign information without overwhelming your workspace with constant updates. You can adjust the frequency based on your reporting needs and data volume.
What specific RDStation marketing data can I analyze in Excel?▼
You can replicate 14 distinct pipelines covering Contacts with custom fields and tags, Conversion Events and Opportunity Events, Emails and Email Campaign Statistics, plus Landing Pages, Forms, and Pop Ups. This includes 177 fields such as lead UUIDs, funnel stages, traffic sources, and engagement metrics that enable comprehensive marketing analysis in your spreadsheets.
Does Kondado offer ready-made dashboards for RDStation data?▼
Yes, Kondado provides pre-built report templates including the RD Station Marketing Power BI Report and RD Station Marketing Looker Studio Report for users who prefer visual dashboards over spreadsheets. You can also send your data to Power BI, Looker Studio, or Google Sheets if you need alternatives to Excel for specific stakeholders.
Can I combine RDStation data with other marketing platforms in Excel?▼
Absolutely, Kondado allows you to replicate data from multiple sources into the same Excel environment, enabling unified reporting across your entire marketing stack. You can join RDStation lead data with information from BigQuery, PostgreSQL, or other supported platforms to create consolidated views of customer journeys and campaign attribution.
How is RDStation data formatted when it arrives in Excel?▼
Data arrives as structured tables with clear column headers corresponding to RDStation fields like email, created_at, lifecycle_stage, and conversion timestamps. Each pipeline becomes a separate sheet or table within your workbook, maintaining data types and relationships that support pivot tables, VLOOKUP functions, and chart creation without additional cleaning or transformation.
Do I need technical skills to connect RDStation to Excel?▼
No coding is required to establish the connection, you simply authenticate your RDStation data source and configure your Excel destination through Kondado's interface. The platform handles the API connections and data mapping automatically, allowing marketing analysts and business users to set up automated data flows within minutes.
Can I track custom fields from RDStation in Excel?▼
Yes, the Contacts: Custom Fields pipeline specifically captures your unique RDStation custom field definitions and values, bringing personalized lead attributes into your spreadsheets. This allows you to segment and filter data based on industry-specific criteria, lead scoring models, or bespoke categorization systems you have implemented in your RDStation account.
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