No-code pipeline · Salesforce Marketing Cloud (Exact Target) → BigQuery

Send data from Salesforce Marketing Cloud (Exact Target) to BigQuery

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From Salesforce Marketing Cloud (Exact Target) to BigQuery: managed, scheduled, no code.

Kondado automatically replicates data from Salesforce Marketing Cloud (Exact Target) to BigQuery on a configurable schedule, supporting nine distinct pipelines including Data Extensions, Events, and Subscriber data without requiring engineering resources.

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Send Salesforce Marketing Cloud (Exact Target) Data to BigQuery

Kondado provides a direct connection between Salesforce Marketing Cloud (Exact Target) and BigQuery, allowing you to replicate your marketing data automatically without writing code. Simply connect your Salesforce Marketing Cloud (Exact Target) account as a data source, select BigQuery as your destination, and choose which pipelines to replicate. The platform handles the data extraction and loading on a configurable schedule, ensuring your BigQuery datasets stay current with your latest campaign information.

Once your data arrives in BigQuery, you can build custom reports analyzing campaign performance, subscriber engagement, and email effectiveness alongside data from other business systems. This unified approach enables deeper insights into customer journeys and marketing ROI without manual data exports or complex ETL development.

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With the Events and Sends pipelines, you can analyze campaign performance metrics directly in BigQuery, tracking delivery rates, open patterns, and engagement trends across your marketing initiatives to optimize future campaigns. The Data Extension pipeline brings your custom marketing data into BigQuery, allowing you to join subscriber attributes with transactional information from other sources like PostgreSQL or MySQL for comprehensive customer segmentation. By combining List Subscribers data with external analytics, marketing teams can build dynamic attribution models that connect email engagement to revenue outcomes in business intelligence tools such as Power BI or Looker Studio.

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Replicated to BigQuery

Salesforce Marketing Cloud (Exact Target) data available for BigQuery

Tables Kondado writes into your BigQuery, on a schedule you control.

available pipelines

164

extractable fields

BigQuery

Destination

Available integrations

Data Extension

Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.

Emails

Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.

Events

Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.

Folders

Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.

List Sends

Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.

List Subscribers

Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.

Lists

Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.

Sends

Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.

Subscribers

Contains information about subscribers, including fields such as email and status, essential for list and campaign management.

See all available data → Send Salesforce Marketing Cloud (Exact Target) to BigQuery →

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How to send Salesforce Marketing Cloud (Exact Target) data to BigQuery

Sync data automatically — no code, no manual exports.

Connect Salesforce Marketing Cloud (Exact Target)

Authenticate your Salesforce Marketing Cloud (Exact Target) account in Kondado by providing your API credentials to establish the data source connection.

Configure BigQuery Destination

Enter your BigQuery project details and dataset information where the replicated marketing data will be stored.

Select Pipelines and Schedule

Choose which pipelines to replicate from the nine available options and set your preferred update frequency to keep your BigQuery data current.

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Send data from Salesforce Marketing Cloud (Exact Target) to other destinations

Salesforce Marketing Cloud (Exact Target) > Looker Studio

Salesforce Marketing Cloud (Exact Target) > Power BI

Other visualizations

Salesforce Marketing Cloud (Exact Target) > Amazon S3

Salesforce Marketing Cloud (Exact Target) > BigQuery

Salesforce Marketing Cloud (Exact Target) > Excel

Salesforce Marketing Cloud (Exact Target) > Google Sheets

Salesforce Marketing Cloud (Exact Target) > MySQL

Salesforce Marketing Cloud (Exact Target) > PostgreSQL

Salesforce Marketing Cloud (Exact Target) > Redshift

Salesforce Marketing Cloud (Exact Target) > SQL Server

Choose a tool to visualize your Salesforce Marketing Cloud (Exact Target) data

If the software you need is not listed, drop us a messagem. You can use almost every tool

Salesforce Marketing Cloud (Exact Target) > Airtable

Salesforce Marketing Cloud (Exact Target) > Alteryx

Salesforce Marketing Cloud (Exact Target) > Amazon Quicksight

Salesforce Marketing Cloud (Exact Target) > BIMachine

Salesforce Marketing Cloud (Exact Target) > Cortex

Salesforce Marketing Cloud (Exact Target) > Data Studio

Salesforce Marketing Cloud (Exact Target) > Geckoboard

Salesforce Marketing Cloud (Exact Target) > Grafana

Salesforce Marketing Cloud (Exact Target) > IBM Cognos Analytics

Salesforce Marketing Cloud (Exact Target) > Klipfolio

Salesforce Marketing Cloud (Exact Target) > Looker Studio

Salesforce Marketing Cloud (Exact Target) > Looker

Salesforce Marketing Cloud (Exact Target) > Looqbox

Salesforce Marketing Cloud (Exact Target) > Metabase

Salesforce Marketing Cloud (Exact Target) > Microstrategy

Salesforce Marketing Cloud (Exact Target) > Pentaho

Salesforce Marketing Cloud (Exact Target) > Power BI

Salesforce Marketing Cloud (Exact Target) > Qlik Cloud Analytics

Salesforce Marketing Cloud (Exact Target) > Qlik Sense

Salesforce Marketing Cloud (Exact Target) > Qlik

Salesforce Marketing Cloud (Exact Target) > QlikView

Salesforce Marketing Cloud (Exact Target) > Redash

Salesforce Marketing Cloud (Exact Target) > Superset

Salesforce Marketing Cloud (Exact Target) > Tableau

Salesforce Marketing Cloud (Exact Target) > BI TOTVS

Salesforce Marketing Cloud (Exact Target) > Zoho Analytics

Frequently Asked Questions (FAQ)

Answers about sending Salesforce Marketing Cloud (Exact Target) data to BigQuery automatically

How does Kondado replicate Salesforce Marketing Cloud data to BigQuery? ▼

Kondado connects to the Salesforce Marketing Cloud API to extract data from your selected pipelines and loads it into BigQuery datasets automatically. You configure the update frequency during setup, choosing intervals from every five minutes to daily depending on your analytics needs.

What specific Salesforce Marketing Cloud data can I send to BigQuery? ▼

You can replicate nine distinct pipelines including Data Extensions, Events, Sends, List Subscribers, and Subscriber information. Each pipeline contains specific fields such as email status, campaign timestamps, and custom extension columns that become available as structured tables in your BigQuery warehouse.

How often does Salesforce Marketing Cloud data update in BigQuery? ▼

Kondado updates your data on a configurable schedule that you control, with options ranging from every five minutes for near-real-time analytics to hourly or daily batches for standard reporting. This ensures your BigQuery tables reflect the latest marketing activities without manual intervention.

What format does Salesforce Marketing Cloud data take in BigQuery? ▼

Data arrives as structured tables within your BigQuery datasets, with each pipeline corresponding to a specific table containing all available fields from the source. The schema preserves data types from Salesforce Marketing Cloud, allowing immediate use in SQL queries and connections to visualization tools like Looker Studio.

Can I combine Salesforce Marketing Cloud data with other sources in BigQuery? ▼

Yes, once your marketing data loads into BigQuery, you can join it with data from other Kondado sources such as PostgreSQL databases or Google Sheets. This enables unified analysis across your entire data ecosystem using standard SQL joins and transformations.

Do I need technical skills to set up the Salesforce Marketing Cloud to BigQuery pipeline? ▼

The setup requires no coding: you authenticate your Salesforce Marketing Cloud account, provide BigQuery credentials, and select your desired pipelines through Kondado's interface. The platform manages the data extraction, transformation, and loading processes automatically.

Can I send Salesforce Marketing Cloud data to destinations other than BigQuery? ▼

Yes, Kondado supports multiple destinations including Power BI, Looker Studio, Google Sheets, PostgreSQL, and BigQuery. You can route your marketing data to the analytics environment that best fits your team's workflow and existing infrastructure.

Try out all the features for free for 14 days

Related on Kondado

Try out all the features for free for 14 days