Connect MailChimp to Looker Studio: Dashboards in Minutes

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MailChimp
Looker Studio

Connect MailChimp to Looker Studio for Marketing Analytics

Connecting your MailChimp account to Looker Studio takes just minutes with Kondado’s direct integration. Simply select MailChimp as your data source, choose the specific data pipelines you want to replicate, and start building visual reports immediately without writing any code or managing complex configurations. Your marketing metrics flow automatically into Looker Studio on a configurable schedule that you control, keeping your dashboards current with the latest campaign performance data.

Kondado enables business teams to replicate MailChimp data into Looker Studio automatically on a configurable schedule, eliminating manual CSV exports and enabling near-real-time marketing analytics without any technical setup or maintenance.

With this direct integration, marketing teams can transform raw campaign statistics into actionable business insights that drive strategy. Track open rates, click-through rates, subscriber growth trends, and list health metrics directly in Looker Studio to optimize your email marketing performance. The automated data refresh ensures your reports always reflect current campaign results, helping you make faster decisions based on accurate information while saving hours of manual data preparation each week.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Visualize MailChimp Campaign Data in Looker Studio

The Reports pipeline brings comprehensive email marketing metrics directly into your Looker Studio environment, enabling you to monitor campaign effectiveness and audience engagement in one centralized view. By replicating this data on a configurable schedule, you can analyze open rates alongside click-through patterns to identify which content resonates with your subscribers.

Marketing teams can combine MailChimp’s subscriber list data with performance metrics to build custom dashboards that track list growth, unsubscribe trends, and overall campaign ROI without manual data exports. This direct data flow empowers you to spot engagement patterns quickly, adjust targeting strategies based on actual behavior, and present clear results to stakeholders using professional visualizations that update automatically.

Try out all the features for free for 14 days

MailChimp data available in Looker Studio

1
available pipeline
62
extractable fields

Available integrations

Integration Description
Reports Includes metrics such as open rate, click rate, and emails sent, along with information on active lists and unsubscribe rates.
Reports
Includes metrics such as open rate, click rate, and emails sent, along with information on active lists and unsubscribe rates.

Try out all the features for free for 14 days

How to create MailChimp dashboards in Looker Studio

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect MailChimp to Kondado

Log into Kondado and select MailChimp as your data source, then authenticate your account to establish the connection. Choose the Reports pipeline to specify which marketing metrics you want to replicate into your analytics environment.

2
Select Looker Studio destination

Choose Looker Studio as your destination platform to enable direct data flow without intermediate databases or complex configurations. This creates an immediate link between your MailChimp account and your visualization tool.

3
Build dashboards and configure refresh

Create custom reports in Looker Studio using your replicated MailChimp data and configure your preferred update frequency. Your dashboards will refresh automatically on the schedule you set, ensuring your team always sees current campaign performance.

Access MailChimp data in Looker Studio and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize MailChimp data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing MailChimp data in Looker Studio automatically

How do I connect MailChimp to Looker Studio using Kondado?
Start by selecting MailChimp as your data source in the Kondado platform and authenticate with your MailChimp credentials. Then choose Looker Studio as your destination, select the Reports pipeline, and your data will begin replicating immediately without any coding required.
What specific MailChimp data is available through the Reports pipeline?
The Reports pipeline includes 62 fields covering campaign performance metrics like open rates and click rates, plus list management data including active subscribers and unsubscribe statistics. This comprehensive dataset enables detailed analysis of both individual campaign results and long-term audience growth trends.
How often does MailChimp data update in Looker Studio?
You control the refresh frequency based on your business needs, with options ranging from every 5 minutes to daily updates. This configurable schedule ensures your Looker Studio dashboards reflect recent campaign activity without overwhelming your system with unnecessary updates.
Can I build a MailChimp campaign performance dashboard in Looker Studio?
Yes, you can create custom dashboards that combine open rates, click rates, and engagement trends to evaluate individual campaign success. These visualizations help marketing teams identify high-performing content and optimize future email strategies using automatically refreshed MailChimp data.
Are there pre-built MailChimp report templates available?
Kondado focuses on providing direct data access rather than pre-built templates, allowing you to build completely custom dashboards tailored to your specific KPIs. You can design reports that match your brand and highlight the exact MailChimp metrics your stakeholders care about most.
How do I share MailChimp dashboards with my team?
Once built in Looker Studio, you can share your MailChimp analytics dashboards using Looker Studio's native sharing features with teammates, clients, or executives. Recipients can view live data that updates automatically based on your configured schedule, ensuring everyone sees current campaign results.
What MailChimp metrics can I track in Looker Studio?
You can visualize essential email marketing KPIs including delivery statistics, engagement ratios, and subscriber list activity. The Reports pipeline provides comprehensive data on campaign reach and audience retention, enabling complete visibility into your email marketing effectiveness.

Try out all the features for free for 14 days