Connect Microsoft Ads to Looker Studio: Dashboards in Minutes

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Microsoft Ads
Looker Studio

Microsoft Ads Looker Studio: Visualize Campaign Data

To visualize Microsoft Ads data in Looker Studio, use Kondado to establish a direct connection between your advertising account and the visualization platform. The “Via Kondado” approach eliminates complex technical setup or intermediate databases, enabling marketing teams and business users to access campaign metrics directly within interactive dashboards.

Simply select Microsoft Ads as your data source and Looker Studio as your destination within the platform. You configure the replication schedule according to your business needs: every 5 minutes, 15 minutes, hourly, or daily, ensuring your reports stay current without manual data exports.

Kondado enables marketing teams to visualize Microsoft Ads campaign data directly in Looker Studio with automated updates on a configurable schedule and no coding required.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

When combining Microsoft Ads with Looker Studio, you can leverage pipelines like the Custom Report to build comprehensive analyses of campaign performance across Bing and partner networks. Marketing managers can blend impression, click, and conversion metrics to optimize paid media investments and improve targeting strategies.

Business leaders and operations teams can monitor advertising ROI through tailored dashboards, tracking which ad creatives generate qualified leads and adjusting budget allocation based on actual performance data rather than intuition.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

Try out all the features for free for 14 days

How to create Microsoft Ads dashboards in Looker Studio

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Ads to Kondado

Log into your Kondado account, add Microsoft Ads as a data source, and authorize access to your advertising campaign data.

2
Select Looker Studio as destination

Choose Looker Studio as your visualization tool and select which metrics and dimensions you want to replicate for analysis.

3
Build dashboards and configure refresh

Create your custom reports in Looker Studio and set the automated refresh schedule to keep data synchronized according to your business reporting needs.

Access Microsoft Ads data in Looker Studio and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Ads data in Looker Studio automatically

How do I connect Microsoft Ads to Looker Studio using Kondado?
Log into Kondado and select Microsoft Ads as your data source. Authorize access to your advertising account and choose Looker Studio as the destination. The setup takes minutes and requires no API coding knowledge or technical expertise.
What type of dashboards can I build with Microsoft Ads data?
You can create custom dashboards tracking metrics such as CTR, CPC, impressions, and conversions. Data analysts can cross-reference demographic information with campaign performance to identify the most valuable audiences across the Bing search network.
How often does Microsoft Ads data update in Looker Studio?
The update frequency is configurable based on your needs: every 5 minutes, 15 minutes, hourly, or daily. Marketing teams set the ideal interval to keep reports automatically updated without manual intervention or data refreshing.
Which KPIs should I monitor in Looker Studio for Microsoft Ads campaigns?
Track cost per acquisition (CPA), conversion rate, return on ad spend (ROAS), and traffic quality from the Bing network. These indicators help sales leaders optimize budgets and maximize campaign results through data-driven decisions.
Are there pre-built report templates available for Microsoft Ads in Looker Studio?
We do not offer pre-built templates, but you can create custom dashboards from scratch using the Custom Report pipeline. This provides complete flexibility to adapt visualizations to your specific business requirements and branding needs.
How do I share Microsoft Ads dashboards with my team?
After publishing your dashboard in Looker Studio, use the platform's native sharing features to invite marketing managers and stakeholders. They view automatically updated data based on the schedule configured in Kondado.

Try out all the features for free for 14 days