Connect Bing to Looker Studio: Dashboards in Minutes

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Bing
Looker Studio

Visualize Bing Advertising Data in Looker Studio

Connecting your Bing advertising data to Looker Studio is simple with Kondado. Our platform lets you replicate data from your Microsoft Ads campaigns directly into Looker Studio without any technical setup or intermediate databases. You choose exactly which metrics and dimensions matter for your marketing analysis, then visualize everything in interactive dashboards that help you track campaign performance and optimize your advertising spend.

Kondado connects Bing to Looker Studio through a direct integration that requires no coding, no complex infrastructure, and no manual exports: simply authenticate your Bing account, select your data preferences, and start building reports in minutes with automated refreshes available every 5 minutes to daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With the Relatório customizado pipeline, you bring fully customizable Bing advertising metrics into Looker Studio to analyze exactly what drives your campaign results. Marketing teams can build comprehensive dashboards tracking click-through rates, conversion costs, and impression trends across different audience segments and time periods without waiting for technical resources. This powerful combination helps you identify which keywords, ad groups, and demographic targets deliver the best return on investment, allowing you to reallocate budgets quickly based on current performance trends visible in your Looker Studio reports.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

Try out all the features for free for 14 days

How to create Bing dashboards in Looker Studio

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Bing to Kondado

Add Bing as a data source and authenticate your Microsoft Ads credentials. Select the Relatório customizado pipeline to choose which advertising metrics and dimensions to replicate for your analysis.

2
Choose Looker Studio destination

Select Looker Studio as your destination to send Bing data directly into Google's visualization platform. This creates a seamless flow between your advertising data and reporting environment without requiring intermediate databases.

3
Build dashboards and schedule updates

Design your custom marketing dashboards in Looker Studio, then configure automatic data refreshes ranging from every 5 minutes to daily. Your reports stay current on this schedule, delivering fresh campaign insights without manual exports.

Access Bing data in Looker Studio and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Bing data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Bing data in Looker Studio automatically

How do I connect my Bing Ads account to Looker Studio without technical skills?
Start by adding Bing as a data source in your Kondado account and authenticate with your Microsoft Ads credentials. Select the Relatório customizado pipeline to choose your preferred dimensions and metrics, then set Looker Studio as your destination. The setup requires no coding or database configuration, and your data starts flowing immediately after authentication.
What marketing KPIs can I track when visualizing Bing data in Looker Studio?
You can monitor essential advertising metrics including impressions, clicks, conversions, cost-per-click, and click-through rates organized by campaign, ad group, or keyword. The customizable pipeline lets you select exactly which performance indicators matter most for your business goals. This flexibility allows marketing teams to create focused reports showing ROI by demographic, device, or geographic region.
How often does Bing advertising data update in Looker Studio reports?
You configure the refresh schedule based on your business needs, choosing from every 5 minutes, 15 minutes, hourly, or daily updates. This automated schedule keeps your dashboards current without manual exports or data refreshes. You can adjust the frequency anytime as your reporting requirements change.
Can I share Bing advertising dashboards with my team or clients?
Once your data flows into Looker Studio, you use Looker Studio's built-in sharing features to distribute reports via links or email invitations. Your colleagues and clients can view interactive dashboards without needing Kondado access or understanding the data replication process. This makes it simple to present campaign performance to stakeholders using familiar, visual formats.
Do you offer pre-built templates for Bing reports in Looker Studio?
We do not provide pre-built report templates for Bing data, allowing you complete freedom to design dashboards that match your specific marketing objectives. You build custom reports from scratch using the exact metrics and visualizations your team needs. This approach ensures your dashboards focus precisely on the KPIs that drive decisions for your unique advertising strategy.
What types of custom dashboards work best for Bing advertising analysis?
Marketing teams typically build campaign comparison dashboards showing spend versus conversions across different time periods, and keyword performance trackers highlighting cost-per-acquisition trends. You can also create geographic heat maps showing where your ads perform best, or device breakdown charts comparing mobile versus desktop engagement. These visualizations help you quickly spot optimization opportunities in your Microsoft Ads campaigns.
Can I combine Bing data with other marketing platforms in Looker Studio?
Yes, you can blend your Bing advertising data with information from other sources like Google Sheets, BigQuery, or PostgreSQL within the same Looker Studio report. This allows you to create unified marketing dashboards comparing performance across multiple advertising channels and business systems. Kondado supports connections to 80+ sources, giving you comprehensive visibility into your entire marketing ecosystem.

Try out all the features for free for 14 days