Connect Criteo to Looker Studio: Dashboards in Minutes

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Criteo
Looker Studio

Visualize Criteo Data in Looker Studio

How to visualize Criteo data in Looker Studio? Kondado provides a direct connection that lets marketing teams replicate their advertising metrics into Looker Studio without technical complexity. You simply select Criteo as your data source, choose your metrics, and start building reports in minutes. The platform handles automated updates on a configurable schedule, keeping your dashboards current with fresh campaign performance data.

Kondado connects Criteo to Looker Studio via a direct integration that requires no intermediate databases or coding, allowing business users to access 146 fields of advertising data including clicks, impressions, spend, and revenue metrics for analysis.

With this setup, marketing teams can transform raw programmatic advertising data into visual insights that drive budget decisions. You can track retargeting campaign effectiveness, monitor bounce rates alongside revenue generation, and share interactive reports with stakeholders across your organization. The intuitive interface makes it simple to replicate data on a configurable schedule, ensuring your Looker Studio reports always reflect the latest ad performance trends.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

The combination of Criteo and Looker Studio empowers you to analyze dynamic display ad performance through interactive visualizations. By accessing the Daily Ad Statistics pipeline, you can examine granular metrics including clicks, impressions, total ad spend, bounce rates, and revenue figures to understand which retargeting campaigns deliver the strongest return on investment. This comprehensive view helps marketing teams identify engagement trends, optimize programmatic budgets, and build custom reports that clearly demonstrate campaign effectiveness to clients and stakeholders.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
146
extractable fields

Pre-configured reports

Report Description
Daily Ad Statistics Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.
Daily Ad Statistics
Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.

Try out all the features for free for 14 days

How to create Criteo dashboards in Looker Studio

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Criteo as data source

Log into Kondado and add Criteo as a data source by entering your API credentials to establish the connection. Select the Daily Ad Statistics pipeline to choose which advertising metrics you want to replicate.

2
Select Looker Studio destination

Choose Looker Studio as your destination and configure the update frequency, selecting intervals from 5 minutes to daily based on your reporting needs. This determines how often your Criteo data refreshes automatically in your reports.

3
Build dashboards and configure refresh

Access your replicated Criteo data in Looker Studio to create custom visualizations tracking clicks, impressions, and revenue. Share your interactive reports with stakeholders and let Kondado handle automated updates to keep metrics current.

Access Criteo data in Looker Studio and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Criteo data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Criteo data in Looker Studio automatically

How do I connect my Criteo account to Looker Studio using Kondado?
Start by adding Criteo as a data source in your Kondado account and authenticate with your API credentials. Then select Looker Studio as your destination and choose the Daily Ad Statistics pipeline to begin replicating your advertising metrics. The setup requires no coding or database configuration, allowing you to start building visualizations within minutes.
What marketing KPIs can I track when visualizing Criteo data in Looker Studio?
You can monitor essential programmatic advertising metrics including click-through rates, impression volumes, total ad spend, bounce rates, and revenue generated from retargeting campaigns. The Daily Ad Statistics pipeline provides 146 distinct fields that let you analyze cost efficiency, audience engagement, and conversion patterns across your dynamic display ads. These insights help you optimize budget allocation and refine targeting strategies for better campaign performance.
How often does Criteo data update in Looker Studio reports?
Kondado offers flexible refresh options that let you choose update frequencies ranging from every 5 minutes to daily intervals based on your reporting needs. Once configured, your Looker Studio reports automatically reflect the latest Criteo campaign data without manual intervention. This ensures your marketing team always works with current performance metrics when making budget decisions.
Can I share Criteo marketing dashboards with my team or clients?
Yes, once you build your reports in Looker Studio, you can easily share interactive dashboards with team members, executives, or external clients through standard sharing features. Recipients can view campaign performance, filter data by date ranges, and explore visualizations without needing access to your Kondado account. This makes it simple to demonstrate marketing ROI and align stakeholders on advertising strategy.
What types of custom reports can I build with Criteo data in Looker Studio?
You can create comprehensive reports showing campaign spend trends, conversion funnel analysis, and revenue attribution across different retargeting audiences. Many users build executive summary dashboards highlighting cost per acquisition, while others develop detailed performance breakdowns comparing bounce rates against revenue generation. Since there are no pre-built templates, you have complete flexibility to design visualizations that match your specific business questions and reporting standards.
Do I need technical skills to replicate Criteo data to Looker Studio?
No technical expertise is required, as Kondado provides a no-code interface that guides you through connecting Criteo and selecting your data fields. The platform manages the data replication process automatically, eliminating the need for manual API calls or complex database management. Business users and marketing teams can set up their pipelines and start visualizing data within minutes of signing up.
Can I combine Criteo data with other marketing sources in Looker Studio?
Absolutely, you can blend your Criteo metrics with other marketing data replicated through Kondado to create comprehensive cross-channel reports. Kondado connects over 80 data sources, allowing you to send advertising data from multiple platforms to Looker Studio for unified analysis. This enables you to compare programmatic retargeting performance against other channels directly within your dashboards.

Try out all the features for free for 14 days