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Connect Hotmart to Looker Studio: Dashboards in Minutes

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Connect Hotmart to Looker Studio

Want to turn your Hotmart sales and subscription data into clear, visual reports? With Kondado, you can replicate your Hotmart information directly into Looker Studio without any coding or technical setup. Simply choose Hotmart as your data source, select the pipelines you need, and start building reports that help you track commissions, monitor subscriber activity, and analyze product performance. Your data refreshes on a configurable schedule, so every chart and scorecard stays current with the latest transactions and student progress.

11
available pipelines
202
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Hotmart now →

Try out all the features for free for 14 days

Business teams use these visual reports to spot top-selling products, measure student engagement in Hotmart Club, and optimize pricing strategies based on actual sales trends. Instead of exporting spreadsheets manually, you get an automated flow of information that powers faster daily decisions.

Kondado connects Hotmart to Looker Studio through a “Via Kondado” connection, making 11 data pipelines and over 200 fields, such as Subscribers, Sales History, and Hotmart Club activity, available for visualization with no intermediate database required.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Hotmart data available in Looker Studio

Each item below is automatically replicated by Kondado from Hotmart into Looker Studio — no schema setup, no manual mapping.

11
available pipelines
202
extractable fields
∞
Auto-refresh

Available integrations

Subscribers
Records of subscriptions include subscriber_code, subscriber_name, and status, allowing detailed analysis of active and canceled subscriptions.
Sales Commissions
Commission details include transaction, commission_value, and user_name, providing a clear view of commissions generated by each transaction.
Subscriber Purchases
Data on purchases includes subscriber_code, product_id, and price_value, allowing tracking of acquisitions made by subscribers.
Sales Price Breakdown
Detailed pricing information includes product_id, price_value, and price_currency_code, facilitating analysis of sales prices.
Sales History
Sales records include purchase_transaction, product_id, and request_date, allowing analysis of transaction history.
Hotmart Club: Students
Information about students includes subscriber_name, product_id, and status, allowing tracking of students' progress in the club.
Hotmart Club: Modules
Data on modules includes product_id, module_name, and completion_status, allowing analysis of students' progress in each module.
Hotmart Club: Student Progress
Progress records include subscriber_code, module_id, and completion_percentage, facilitating monitoring of students' performance.
Hotmart Club: Pages
Information about pages includes page_id, access_count, and last_access_date, allowing analysis of student engagement.
Products
Product data includes product_id, product_name, and price_value, allowing detailed analysis of the available product portfolio.
Subscription Transactions
Records of subscription transactions, including fields such as transaction code, product ID, and commission value.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

In Looker Studio, your Hotmart data becomes a unified view of your digital business. By combining the Subscribers pipeline with Sales Commissions, you can see exactly how recurring revenue ties to affiliate payouts and identify which subscription tiers drive the most profit. Adding Hotmart Club: Student Progress lets you correlate course completion rates with refund requests or upsell opportunities, giving your operations and marketing teams a complete picture of the customer journey.

You can also layer additional sales and product data to spot seasonal trends and measure pricing power across your catalog. These combined insights help you decide where to invest in new content, adjust commission structures, and improve student retention without switching between multiple platforms.

Try out all the features for free for 14 days

How to create Hotmart dashboards in Looker Studio

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Add Hotmart as your data source

Log in to Kondado and add Hotmart as a new data source, then enter your account credentials to authenticate. Choose the pipelines you want to replicate, such as Subscribers or Sales History, so the right information is ready for visualization.

2
Select Looker Studio as destination

Set Looker Studio as your destination and use the "Via Kondado" connection to link your data without any intermediate database. This creates a direct path between your Hotmart account and your visualization environment.

3
Build reports and configure refresh

Open Looker Studio and start building custom charts using your replicated Hotmart fields. Set your update frequency in Kondado to keep information current on a configurable schedule, whether that is every 15 minutes or once a day.

Access Hotmart data in Looker Studio and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

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Visualize Hotmart data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Hotmart > Airtable
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Hotmart > Alteryx
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Hotmart > Amazon Quicksight
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Hotmart > BIMachine
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Hotmart > Cortex
Data Studio
Hotmart > Data Studio
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Hotmart > Geckoboard
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Hotmart > Grafana
IBM Cognos Analytics
Hotmart > IBM Cognos Analytics
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Hotmart > Klipfolio
Looker Studio
Hotmart > Looker Studio
Looker
Hotmart > Looker
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Hotmart > Looqbox
Metabase
Hotmart > Metabase
Microstrategy
Hotmart > Microstrategy
Pentaho
Hotmart > Pentaho
Power BI
Hotmart > Power BI
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Hotmart > Qlik Cloud Analytics
Qlik Sense
Hotmart > Qlik Sense
Qlik
Hotmart > Qlik
QlikView
Hotmart > QlikView
Redash
Hotmart > Redash
Superset
Hotmart > Superset
Tableau
Hotmart > Tableau
BI TOTVS
Hotmart > BI TOTVS
Zoho Analytics
Hotmart > Zoho Analytics

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Frequently Asked Questions (FAQ)

Answers about visualizing Hotmart data in Looker Studio automatically

How do I set up a Hotmart data source in Looker Studio? ▼
Start by adding Hotmart as a data source inside your Kondado account and authenticate with your credentials. Once connected, select Looker Studio as your destination and choose the pipelines you want to visualize. Your selected data will then be available as a direct source inside Looker Studio for building reports.
What kind of Hotmart reports can I build in Looker Studio? ▼
You can build custom reports that track subscription revenue, affiliate commissions, student course progress, and product sales trends. Many teams create views that combine Subscribers data with Hotmart Club progress to measure content engagement alongside financial results. You can also build executive summaries that show daily sales totals and active subscription counts.
How frequently can I refresh Hotmart data in Looker Studio? ▼
Kondado lets you choose a refresh schedule that fits your business rhythm, including intervals such as every 5 minutes, 15 minutes, hourly, or daily. This keeps your Looker Studio reports current with the latest transactions and student activity without manual exports. You can adjust the frequency anytime based on how often your data changes.
Which Hotmart KPIs are most useful to track in Looker Studio? ▼
Popular KPIs include monthly recurring revenue from the Subscribers pipeline, commission totals from Sales Commissions, and course completion rates from Hotmart Club: Student Progress. You can also monitor refund rates, average price per product, and student page engagement. Tracking these metrics together helps you optimize pricing and improve retention.
Can I share my Hotmart Looker Studio reports with my team? ▼
Yes, once you build your custom reports in Looker Studio, you can share them with teammates or clients just like any other report. You control viewer or editor permissions directly within Looker Studio. This makes it easy for marketing and operations teams to collaborate using the same data.
Can I combine Hotmart data with other sources in Looker Studio? ▼
Yes, inside Looker Studio you can blend your Hotmart data with information from other platforms you have connected through Kondado. For example, you might join Hotmart Sales History with advertising spend to calculate true return on investment. This gives you a complete business view beyond a single platform.
How do I start building a Hotmart report in Looker Studio from scratch? ▼
You can create fully custom reports directly inside Looker Studio using the exact Hotmart fields and pipelines you need. This means your reports are tailored to your specific products, commission structures, and student cohorts from the first click. Every chart and scorecard reflects the metrics that matter most to your business.

Try out all the features for free for 14 days