Connect Salesforce Marketing Cloud (Exact Target) to Looker Studio: Dashboards in Minutes

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Salesforce Marketing Cloud (Exact Target)
Looker Studio

Salesforce Marketing Cloud (Exact Target) to Looker Studio

Kondado lets you replicate your Salesforce Marketing Cloud (Exact Target) data directly into Looker Studio without any technical setup or intermediate databases. Simply select your data source, choose which pipelines you want to replicate from the nine available options, and start building visual reports in minutes. Your marketing team can access subscriber information, campaign performance, and email metrics all in one place for faster decision-making.

Configure automated updates to run every 5 minutes, hourly, or daily to keep your dashboards current without manual work. With no coding required, business users can transform complex marketing data into clear visualizations that drive campaign optimization and audience engagement strategies. Whether you are tracking email open rates or analyzing subscriber growth across different segments, you get the insights needed to improve marketing ROI and customer retention immediately.

Kondado connects Salesforce Marketing Cloud (Exact Target) to Looker Studio through a direct connection, offering nine distinct pipelines including Data Extensions, Sends, and Subscribers that update on a configurable schedule without requiring code or engineering resources.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combine your Data Extensions with Sends and List Subscribers pipelines to create comprehensive views of campaign effectiveness in Looker Studio. Marketing teams can analyze which segments respond best to specific content by correlating subscriber data with delivery metrics and engagement events. This combination helps you identify high-performing audience segments, optimize send times, and improve overall deliverability without switching between multiple platforms. By visualizing subscription trends alongside campaign performance metrics, you can quickly spot opportunities to refine targeting strategies and increase conversion rates while maintaining strong customer retention across all marketing channels.

Try out all the features for free for 14 days

Salesforce Marketing Cloud (Exact Target) data available in Looker Studio

9
available pipelines
164
extractable fields

Available integrations

Integration Description
Data Extension Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers Contains information about subscribers, including fields such as email and status, essential for list and campaign management.
Data Extension
Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails
Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events
Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders
Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends
Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers
Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists
Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends
Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers
Contains information about subscribers, including fields such as email and status, essential for list and campaign management.

Try out all the features for free for 14 days

How to create Salesforce Marketing Cloud (Exact Target) dashboards in Looker Studio

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Add Salesforce Marketing Cloud data source

Log into Kondado and select Salesforce Marketing Cloud (Exact Target) from the available data sources, then enter your API credentials to establish the connection. Choose which pipelines you want to replicate, such as Subscribers, Sends, or Data Extensions, to define what marketing data will be available for visualization.

2
Select Looker Studio as destination

Choose Looker Studio as your destination platform to send the replicated data directly into your reporting environment. This creates a direct connection that eliminates the need for manual exports or intermediate storage systems.

3
Build reports and schedule updates

Create custom dashboards in Looker Studio using your Salesforce Marketing Cloud data, then configure automated refresh intervals to keep reports updated. Set the schedule to run every 5 minutes, hourly, or daily based on how frequently you need to monitor campaign performance and subscriber activity.

Access Salesforce Marketing Cloud (Exact Target) data in Looker Studio and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Salesforce Marketing Cloud (Exact Target) data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Salesforce Marketing Cloud (Exact Target) data in Looker Studio automatically

How do I connect Salesforce Marketing Cloud to Looker Studio without coding?
Kondado provides a direct connection that lets you select Salesforce Marketing Cloud (Exact Target) as your data source and Looker Studio as your destination in just a few clicks. You authenticate your accounts, choose which pipelines to replicate, and your data flows directly into reports without any engineering work or database setup required.
What marketing metrics can I track in Looker Studio from Salesforce Marketing Cloud?
You can monitor essential KPIs including email send volumes, subscriber growth rates, campaign engagement levels, and list performance using pipelines such as Sends, Subscribers, and List Sends. Track opens, clicks, and delivery status alongside subscriber demographic data to optimize your targeting strategies and improve campaign effectiveness.
How often does Salesforce Marketing Cloud data update in Looker Studio?
You configure the update frequency based on your business needs, choosing intervals from every 5 minutes to daily schedules. This ensures your dashboards reflect recent campaign activities and subscriber changes without manual refreshing, keeping your marketing team aligned with current performance data.
Can I combine Salesforce Marketing Cloud data with other sources in Looker Studio?
Yes, you can blend your marketing data with information from other platforms like Google Sheets, BigQuery, or PostgreSQL to create unified reports. This allows you to correlate email campaign metrics with sales data, web analytics, or customer service information for complete business intelligence.
How do I share Salesforce Marketing Cloud dashboards with my team in Looker Studio?
Once you build your reports in Looker Studio, use the platform's built-in sharing features to distribute dashboards to stakeholders across your organization. Your team members can view current marketing performance without needing access to Salesforce Marketing Cloud or understanding the underlying data structure.
What is the difference between List Subscribers and Subscribers pipelines?
The List Subscribers pipeline provides data about subscriber relationships to specific marketing lists, including subscription status and list membership details. The Subscribers pipeline contains broader subscriber profile information such as email addresses and global status, useful for managing your entire contact database across all campaigns.
Do I need to set up a database to visualize Salesforce Marketing Cloud data in Looker Studio?
No, Kondado connects Salesforce Marketing Cloud (Exact Target) directly to Looker Studio without requiring intermediate storage systems or complex infrastructure. This eliminates technical complexity and maintenance costs while delivering your marketing data straight to visualization tools for immediate analysis.

Try out all the features for free for 14 days