To visualize Amazon Ads data in Looker Studio, you connect your Amazon Ads account to Kondado, choose the pipelines you need, and select Looker Studio as the destination. Kondado prepares the data and delivers it to Looker Studio, where you can build custom dashboards with drag-and-drop controls. You can set the update frequency to every 5 minutes, 15 minutes, hourly, or daily, so your reports reflect the latest performance. No technical setup or intermediate database is required.
Kondado connects Amazon Ads to Looker Studio through a Via Kondado connection, giving business users a clear view of impressions, clicks, cost, attributed sales, ACOS, and ROAS by campaign, ad group, keyword, and search term. You can combine Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP data in one dashboard and keep it updated on a configurable schedule, so marketing and operations teams can make faster decisions without writing code.
Amazon Ads data available in Looker Studio (now Data Studio)
Each item below is automatically replicated by Kondado from Amazon Ads into Looker Studio — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
With Amazon Ads pipelines such as the Sponsored Products report, Sponsored Brands report, and Metadata: Sponsored Products - campaigns, you can build Looker Studio dashboards that compare campaign performance across ad types. Track ACOS and ROAS by keyword, spot search terms with high spend but low sales, and monitor budget pacing for each portfolio. Combine Sponsored Display and Amazon DSP data to see how upper-funnel impressions influence attributed sales. These dashboards help marketing teams reallocate budget and adjust bids based on clear visual insights.
Try out all the features for free for 14 days
How to create Amazon Ads dashboards in Looker Studio (now Data Studio)
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads as data source
In your Kondado account, add Amazon Ads as a data source and select the pipelines you want to visualize, such as the Sponsored Products report or Metadata: Sponsored Brands - campaigns.
2
Choose Looker Studio destination
Select Looker Studio as your destination and authorize the connection so Kondado can send your Amazon Ads data directly to your Looker Studio workspace.
3
Build dashboards and set refresh
Use Looker Studio's drag-and-drop tools to build custom charts and graphs from your Amazon Ads pipelines, then configure the data refresh frequency in Kondado to every 5 minutes, hourly, or daily.
Try out all the features for free for 14 days
Access Amazon Ads data in Looker Studio (now Data Studio) and combine it with dozens of other data sources
If the source you want is not listed, drop us a chat message. We love to add new sources!
Answers about visualizing Amazon Ads data in Looker Studio (now Data Studio) automatically
How do I connect Amazon Ads to Looker Studio using Kondado?▼
Start by creating a Kondado account and adding Amazon Ads as your data source. Select the pipelines you want, such as the Sponsored Products report or Metadata: Advertising accounts (profiles), then choose Looker Studio as your destination. Follow the prompts to authorize the connection, and Kondado will begin sending data on your chosen schedule.
What kind of dashboards can I build with Amazon Ads data in Looker Studio?▼
You can create dashboards that track campaign performance by ad type, compare ACOS and ROAS across keywords, and monitor budget pacing for portfolios. For example, use the Sponsored Brands report pipeline to visualize new-to-brand metrics, or combine Sponsored Display and Amazon DSP data to see how awareness campaigns influence attributed sales. Build custom views for daily, weekly, or monthly trends and share them with your team.
How often does my Amazon Ads data update in Looker Studio?▼
You configure the update frequency when you set up the connection: every 5 minutes, 15 minutes, hourly, daily, or another interval. Kondado then refreshes the data on that schedule, so your Looker Studio reports reflect the latest available numbers. You can adjust the frequency at any time from your Kondado dashboard.
Which Amazon Ads KPIs should I track in a Looker Studio dashboard?▼
Focus on impressions, clicks, cost, attributed sales, ACOS, and ROAS by campaign, ad group, keyword, and search term. Use the Sponsored Products report pipeline to monitor 1-, 7-, 14-, and 30-day attribution metrics, and the Amazon DSP report pipeline to track add-to-cart and conversions. These KPIs help you spot underperforming keywords and reallocate budget to top performers.
Can I share my Amazon Ads Looker Studio dashboard with clients or teammates?▼
Yes, Looker Studio lets you share dashboards with specific people or make them viewable via a link. You can control permissions so clients see only the data you choose, and teammates can collaborate on edits. Since Kondado keeps the data updated on your schedule, everyone sees current performance without manual refreshes.
Do I need technical skills to visualize Amazon Ads data in Looker Studio?▼
No, Kondado is designed for business users. You select pipelines and a destination through a simple interface, and Looker Studio offers drag-and-drop chart building. You can create custom dashboards without writing SQL or managing an intermediate database.
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